7 tips on exploring the future of retail
Top insights provide actionable takeaways for brands seeking to innovate and engage today’s shoppers effectively.
Print13 November 2024
In her latest edition of the What’s In Store newsletter, retail expert Sharon Yourell Lawlor offers a deep dive into the strategies driving exceptional in-store experiences at Adidas LDN’s flagship store on Oxford Street, uncovering lessons that retailers across sectors can apply.
Sharon’s insights provide actionable takeaways for brands seeking to innovate and engage today’s shoppers effectively. Here are the seven key highlights:
1. Bring Digital to Physical Spaces
Adidas LDN’s interactive screens showcase live events and personalised services, creating a digital connection in-store. Read
2. Empower Shoppers with Customisation
The store’s personalisation stations, where shoppers can add a unique touch to their purchases, show the power of customisation in enhancing brand loyalty.
3. Make Tech Functional and Engaging
Features like the gait analysis station make tech both useful and engaging, adding real value to the shopping experience by offering tailored recommendations.
4. Celebrate Iconic Products
The dedicated Samba wall tells the story of this iconic shoe, highlighting its cultural impact and evolution—creating a sense of legacy and connection.
5. Create Experiences That Feel Personal
Personalised recommendations and curated displays make each shopper’s journey feel uniquely tailored, fostering a closer connection to the brand.
6. Guided Navigation Enhances the Journey
Clever navigation tools, like a wall mapping out the top-selling runners by floor, ensure shoppers can easily find their way and discover must-see items. Additionally, story-driven displays help guide customers through Adidas’s rich history and product evolution.
7. Interactive Storytelling Adds Depth
Through interactive storytelling, Adidas LDN engages shoppers in the brand’s narrative, making their visit memorable and meaningful.
Sharon Yourell Lawlor’s insights not only showcase how Adidas LDN sets a benchmark in retail but also offer lessons that can help retailers elevate their own in-store experiences.
For the full analysis and more tips, visit Sharon’s What’s In Store newsletter here.
Read more: Discover the latest in retail innovation with What’s In Store!
Related Articles
4 top tips on turning browsers into buyers in retail →
Fans 0
Followers