Europe’s leading matcha brand PerfectTed launches in Ireland
PerfectTed’s Matcha Powders, Healthy Energy Drinks and Matcha Nespresso pods are now available in stores across Ireland, including Dunnes Stores and Tesco.
Print11 August 2025
PerfectTed, Europe’s largest matcha brand and the fastest-growing energy drink brand in the UK, has launched in Ireland.
Its range of PerfectTed Matcha Powders, Healthy Energy Drinks and Matcha Nespresso pods is now available in retailers across Ireland, including Dunnes Stores and Tesco.
PerfectTed Matcha Powers can be found being used by baristas at coffee shops across the country.
A brand disrupting the energy space
PerfectTed has redefined the energy drink and tea categories, making matcha mainstream and offering a healthier alternative to synthetic, sugar-loaded options.
Since securing one of Dragons’ Den’s most successful deals, the brand has scaled rapidly, outpacing competitors and driving category growth.
Driving the matcha revolution
PerfectTed holds 55% of the UK’s in-store grocery market for matcha, contributing 43% of total growth in the UK grocery tea category.
Ranked #1 in Category Incrementality by Kantar’s Top 10 NPD report, PerfectTed continues to lead the matcha movement.
Founded by Marisa Poster, Teddie Levenfiche, and Levi Levenfiche, PerfectTed began as a passion project after Marisa, struggling with anxiety and ADHD, discovered matcha’s natural, crash-free energy.
Frustrated by the lack of clean, effective energy options, they launched PerfectTed in 2021 to bring matcha to the UK market.
Rooted in centuries of tradition, matcha has been used in Japan for over 800 years by monks for sustained focus and by samurai for enduring energy.
PerfectTed sources the highest quality ceremonial grade matcha, ensuring an authentic, smooth, and nutrient-rich experience.
From landing a historic Dragons’ Den deal to securing 22,000+ store listings across 50+ countries, PerfectTed is Europe’s largest matcha brand and the fastest-growing energy drink brand in the UK, with a commitment to bold marketing, innovative product development, and quality products.
The brand is redefining the way people think about energy.
New blueberry matcha powder
PerfectTed’s latest innovation, Blueberry Matcha Powder, was developed in response to the surge in popularity of blueberry matcha lattes last year – a trend where PerfectTed was a driving force, as one of the primary matcha suppliers to the out-of-home channel.
Aligned to their mission, PerfectTed identified a clear opportunity to make blueberry matcha accessible for all.
A category first, PerfectTed’s new Blueberry Matcha Powder offers consumers a convenient way to enjoy the internet’s favourite drink at home.
Just add milk, shake, and pour to create the iconic blueberry matcha latte at home. PerfectTed Blueberry Matcha Powder 75g, €14 is available in Tesco.
PerfectTed’s Product Range includes:
- Healthy Energy Drinks: Sparkling matcha drinks in Apple Raspberry & Juicy Peach. (250ml, €2.50)
- Matcha Powders: Original Matcha Powder, Flavoured Matcha Powders (Blueberry, Summer Berry, Vanilla Bean (€14.50)
- Matcha Nespresso Pods: available in Salted Caramel, Original, and Vanilla Bean (€7.00)
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© 2025, ShelfLife by Ryan Brennan
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