Dublin bakery secures major Aldi contract

Pictured (L-R) celebrating Broderick's new one year deal are Bernard Broderick, director, and Peter Bough, Aldi Ireland buying director

Dublin bakery supplier Broderick's has renewed its multi-million Euro contract with Aldi, securing its deal to supply baked goods to stores in Ireland and the UK for another year.

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Brand Central

15 October 2019 | 0

Dublin-based bakery Broderick’s has entered a further one-year contract worth €6.5 million to supply all Aldi stores across Ireland and the UK with its baked treats. The second-generation Irish bakery will provide Aldi customers with a selection of its handcrafted baked goods, including the popular Specially Selected Mini Bite Tubs and Hand finished Irish Indulgent Slices.

After beginning its work with Aldi Ireland in May 2018, Broderick’s went on to supply Aldi’s UK stores this summer where it has experienced considerable success, selling well over 1 million of its Mini Bite tubs so far.

The contract announcement comes at a time when non-recyclable plastics are being cut across the Broderick’s range. The new tubs, which are now 100% recyclable, will eliminate almost 64 tonnes of non-recyclable plastic waste from landfills per year. The initiative forms a part of Aldi Ireland’s overarching plastic reduction plan, with the retailer pledging to cut plastic across its product range by 25% over the next three years.

Commenting, Bernard Broderick, director of Broderick’s said he is proud to continue to supply Aldi stores in Ireland and the UK. “Our partnership with Aldi has been very successful,” he said, “with our move into Aldi UK helping to boost sales value by a whopping 260%.

“It’s amazing to see that the company our mother started in Dublin over 30 years ago has been so well received by customers at home and across the UK,” he added.

 



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