Deep RiverRock launches ‘Immune System’ range – new fruity flavours with vitamin B6 and zinc
Forest Fruits Sparkling, Lemon & Lime Sparkling and Strawberry Still now available with added benefits to support a healthy immune system
14 July 2021 | 0
Sustainable water brand Deep RiverRock has introduced an ‘Immune System’ range; new fruity flavours with added benefits of Vitamin B6 and Zinc.
New variants will include Forest Fruits Sparkling, Lemon & Lime Sparkling and Strawberry Still, all with added benefits that support a healthy immune system and contribute to overall wellbeing.
Introduced to the market in 1994, Deep RiverRock is a quality water sourced from deep beneath the glacial hill of Co Antrim. It is rich in minerals such as calcium, magnesium, potassium and sodium, all naturally occurring within the source. It began its journey of innovation in 2006, first introducing its flavoured water range – all ‘sugar free with no calories’.
The flavoured range has now been revitalised in response to new customer and consumer needs. Experiencing 36% value growth, the flavoured water segment is now the fastest growing within the category. The new range will also respond to more health-conscious consumer needs for ‘better for you’ offerings.
Vitamin B6 and Zinc are well recognised for their contribution to the normal function of the immune system; a particular focus of consumers in the wake of the pandemic. The range also boasts natural flavours with no sugar or calories.
“At Deep RiverRock, we are passionate about hydration – and believe that it should always be interesting and sustainable,” said Deep RiverRock’s Hilary Hughes.
“We are proud to continue our journey of innovation with our new ‘Immune System’ range, providing fruity refreshment, with the added benefits that our consumers seek – all with no sugar or calories.”
The Deep RiverRock ‘Immune System’ range will launch this month. Supported by a 360 degree marketing campaign, the new range will be introduced to consumers with out-of-home advertising, PR, digital, social, influencer outreach and a strong presence in-stores across the island. The launch will also benefit from a significant sampling blitz to encourage trial, through customer partnerships, sponsorship platforms and direct-to-consumer.