Daybreak stores raised over €42K for Irish Heart in 2016

At the Daybreak Blanchardstown store is Terry Donnan, Regional Daybreak Sales and Development Manager, Damien Osborne, Daybreak Retail Chairman, Tom Treacy, Daybreak Managing Director, and Nancy Ward, Irish Heart National Community Fundraising Manager. Daybreak stores across Ireland raised over €42,000 for charity partner, Irish Heart, in 2016 through a wide range of national and local community fundraising activities.

Convenience store franchise aims to raise €65,000 in 2017 



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16 March 2017

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A well-deserved congratulations is due to Daybreak stores across Ireland, which raised over €42,000 for charity partner, Irish Heart, in 2016. Irish Heart is the national charity working to achieve better outcomes for those affected by heart disease and stroke.

As part of the charity partnership, 200 Daybreak stores across the country supported IHF initiatives, including the annual Valentine’s Day ‘Happy Heart Day’ as well as ‘World Heart Day’ fundraising activities. Daybreak employees also participated in a variety of national events in aid of the IHF including the Daybreak Coffee Morning and Jolly Jumpers Day.

As well as these efforts, many stores organised their own community fundraisers including porridge mornings and fun runs. Indeed, the Laois-based Daybreak Gandon Inn store raised a significant €2,500 through parachute jumps, coffee mornings and bake sales.

The money raised in 2016 went toward funding Irish Heart’s many life-enhancing programmes, including CPR training, stroke support groups, and freephone helpline.

Daybreak has confirmed that it will continue its charity partnership with Irish Heart in 2017 and has set a new fundraising target of €65,000. The convenience store franchise will kick off its national fundraising campaign by selling Happy Hearts pins on ‘Happy Heart Day’ on 12 May.  Further initiatives will also take place within stores across the country and online throughout the year.

Speaking about the partnership, Thomas Morrison, Musgrave MarketPlace head of retail sales, said the group was extremely proud to support Irish Heart’s vital work.

Mary Anne Sweeney, Irish Heart corporate partnerships manager, added that one of the most exciting projects the charity is launching this year is CPR 4 Schools. Daybreak’s partnership will help support this ambitious programme which aims to train all post primary children in Ireland in the life-saving skill of CPR.



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