Daybreak and the Irish Heart Foundation team up to ‘Get a Move On!’ towards tackling heart disease!

For the month of September, the 'Get a Move On!' campaign challenges Daybreak retailers and staff to walk 10,000 steps daily



22 August 2022 | 0

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Daybreak and long-term charity partner, the Irish Heart Foundation are back with another active challenge. The ‘Get a Move On!’ campaign challenges Daybreak retailers and staff to walk 10,000 steps daily for the month of September.

The aim for this year’s active challenge is to showcase that making small lifestyle changes can make a big difference to heart health, all while raising funds for a worthy cause.

Over 200 Daybreak stores are taking part in the challenge over the month of September. Participants will commit to hitting 10,000 steps a day and will ask customers, family and friends to sponsor them to achieve the fundraising target.

“We are thrilled to partner with the Irish Heart Foundation again,” said Molly Byrne, assistant brand manager, Daybreak.

“This year we wanted to create a challenge which showcased that small lifestyle changes can make a big difference to overall health,” Byrne continued. “Sometimes challenges can be intimidating and difficult to participate in but the goal of Get a Move On! is all about participation rather than perfection. It’s about taking the stairs rather than the elevator, walking rather than driving or simply getting some fresh air during a walk on your break. These small changes really add up and improve heart health!

“Daybreak stores are at the heart of communities all across Ireland and we are proud to continue to support the Irish Heart Foundation and their mission to eliminate preventable death and disability from heart disease and stroke and to support and care for those living with these life-changing conditions,” Byrne added.

Irish Heart Foundation

Daybreak has partnered with the Irish Heart Foundation since 2016, helping the charity provide much needed support to Irish communities. The foundation offers support to stroke survivors and those living with heart disease through a variety of in-person and online resources.

Mary-Anne Sweeney, corporate partnerships manager, Irish Heart Foundation, spoke about the importance of the partnership with Daybreak.

“We are grateful for our partnership with Daybreak and for their continued support to help those living with cardiovascular disease,” she said. “The generosity of Daybreak and their customers helps us continue our work supporting communities across Ireland. We are so excited to kick off this year’s challenge and Get a Move On!”



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