Currys rolls out inclusive shopping support with WelcoMe
Currys colleagues are then notified of the visit and receive bespoke guidance and short training videos on how best to support the individual
Print10 June 2025
Currys, an Irish electronics retailer, is proud to announce a new partnership with inclusive customer service platform WelcoMe, aimed at transforming the in-store experience for customers with additional needs.
The innovative service allows customers to pre-book tailored store visits by creating a profile on the WelcoMe platform, where they can share their specific requirements – such as sensory needs, communication preferences, or mobility considerations.
Currys colleagues are then notified of the visit and receive bespoke guidance and short training videos on how best to support the individual.
Customers can also use the platform to specify which items they are interested in purchasing, allowing staff time to research any inclusive features as well as identify any available alternatives prior to their arrival.
The tool also gives retail partners access to useful pointers and best practice techniques to help accommodate anybody, specific to certain needs, i.e. best practice on how to greet a guide dog owner etc.
These are provided by leading charities and designed to heighten disability awareness in general.
UK pilot
Following a successful pilot in UK stores in London and Birmingham, Currys has launched the initiative in their Irish stores.
“Everyone deserves a comfortable and supportive shopping experience,” said Jaimie Cantwell, head of Brand & Marketing at Currys Ireland.
“This partnership with WelcoMe is part of our ongoing commitment to accessibility and inclusion for all customers.”
As WelcoMe founder, Gavin Neate explains, “Currys is an ideal partner to encourage the engagement of people with additional needs.
“The staff we have worked with so far could not have been more excited to test out our platform and their excitement around its potential to support customers and staff alike has been truly inspiring.”
The project also builds on Currys’ one-year-old ‘Quiet Hour’, whereby stores reduce noise, keep lights low, and make sure there are no flashing screens in store, every Monday to Friday until 11am.
WelcoMe has previously been used in cultural institutions and public attractions.
Currys marks one of the first major retail rollouts, helping to lead the way in inclusive retail experiences.
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© 2025, ShelfLife by Ryan Brennan
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