Coca-Cola joins forces with Enterprise Ireland for Thrive Project
The Thrive Project, a collaboration between the Coca-Cola company and Enterprise Ireland has commenced, with seven budding entrepreneurs flying to Atlanta for a three-day start-up bootcamp.
14 June 2017 | 0
The Thrive Project was developed by Enterprise Ireland and Coca-Cola to inspire, encourage and nurture some of Ireland’s fastest-growing food and drinks brands.
These brands will receive insight, expertise and innovation from some of the Coca Cola company’s global experts. Their wisdom will aim to fuel those companies’ growth for the coming years. The companies will then also benefit from support from Enterprise Ireland, which will include assistance in the development of a “robust” business plan, and access to a mentor.
The Thrive project, now in its second year, runs from June to November. Participants will later visit Coca-Cola’s HQ in London, for a marketing masterclass on consumer insight and global development.
Pete Sandru, country manager for Coca-Cola Ireland, said his company was keen to share its experience and expertise with companies it believes have the opportunity to become global brands.
“Ireland is well known for the quality of the food and drink that is produced here,” Sandru said. “While Coca-Cola originated in the US, we have strong Irish roots and a proud Irish heritage. As a leading member of the food and drink community in Ireland we want to play our part in nurturing the next generation of brands and helping to facilitate their growth and success as they prepare for a move into international markets.”
The companies in the project are Nudest, a mini meal snack company; Dr Coy’s, a range of healthy chocolate bars, confectionery and ingredients; Cool Food Co. – a company bringing a modern twist to the traditional baked bean; Everest, a range of granola cups; Hiro, a range of healthy noodle based chilled ready meals; Wyldsson, a range of premium health foods and snacks; and Foca, a range of gluten free, vegan and paleo single ingredient foods and high end products.