Coca-Cola Ireland gets busy with Big Beach Clean
More than 400 Coca‑Cola employees got involved with the brand's most ambitious volunteering initiative to date this week by taking part in the Big Beach Clean, helping to clear litter and other waste from dozens of beaches across the entire island of Ireland.
21 September 2018 | 0
Coca-Cola Ireland, along with hundreds of its employees, has deployed its most ambitious volunteering initiative to date, by taking part in the Big Beach Clean, picking up litter and other maritime waste at dozens of Ireland’s beaches. The Big Beach Clean, organised by An Taisce’s Clean Coasts programme and Keep Northern Ireland Beautiful has the backing of the International Ocean Conservancy, making it a part of the world’s largest coastal clean-up event and marine litter survey.
Despite challenging conditions, Coca‑Cola team members based out of Dublin, Ballina, Wexford, Drogheda, Lisburn, Cork and Tuam braved the elements to get involved in the Big Beach Clean. More than a quarter of the Coca‑Cola system’s 1,600 employees turned out to support the movement to rid Ireland’s beaches of litter.
At the Big Beach Clean event in Enniscrone, Sligo, Coca‑Cola HBC general manager Matthieu Seguin said he was proud of the effort of 400 Coca-Cola employees. “This initiative is part of Coca‑Cola’s vision for a World Without Waste,” Seguin said. “We’re using the power of our brands, and platforms like the Big Beach Clean to show our leadership and inspire consumers to recycle and keep our environment litter-free.”
Seguin added that the company is working to design more sustainable packaging, and to ensure Coca-Cola packaging waste is collected appropriately.
The message behind the Big Beach Clean was brought to listeners across the island with live broadcasts from 2FM and Cool FM at popular coastal locations, Enniscrone, Co. Sligo and Portavogie, Co. Down. Coastal champions Kian Egan and Colin Murphy also contributed to the effort on the day, encouraging members of the public of get involved and play their part.
The initiative marked a milestone for Coca‑Cola’s long-running partnership with An Taisce’s Clean Coast programme and Keep Northern Ireland Beautiful. In June, Coca‑Cola Clean Coast Week mobilised a record 3,900 volunteers at over 200 coastal clean-ups across the island of Ireland.
Meanwhile, 65 Centra stores across the Republic of Ireland also promoted the Big Beach Clean in the lead up to the weekend, giving those who register the option of picking up their beach clean kit from their local store.