Centra supports Irish Cancer Society’s ‘Big Pink Breakfast 2025’ campaign
Over 500 Centra stores across Ireland are raising funds this October to support breast cancer patients and their families
Print1 October 2025
Centra has announced its support for the Irish Cancer Society’s ‘Big Pink Breakfast’ 2025 campaign.
Centra has been a ‘proud partner’ of the Irish Cancer Society for 15 years, raising vital funds that help deliver essential care for breast cancer patients and their families & ground-breaking cancer research projects.
With more than 3,600 people diagnosed with breast cancer in Ireland each year, this partnership plays an important role in ensuring patients and families have access to free services when they need them most.
Donations raised will also go towards funding life-changing cancer research projects.
Centra is encouraging customers nationwide to get involved in this year’s Big Pink Breakfast campaign, by helping to raise funds while also spreading the life-saving message that early detection is key.
Commenting, Rita Kirwan, marketing director, Musgrave Retail, said: “We are beyond proud to mark 15 years supporting the Irish Cancer Society. This is about communities coming together and showing how everyday choices can make a real difference.
“Every charity cupcake picked up, every tap to donate, every local fundraiser organised by our retailers and communities across Ireland helps deliver life-changing support.
“It helps people reach vital treatment and keeps families holding strong when it matters most. Together we are not just supporting a cause, we are standing with our communities.
“Pop into your local Centra store to donate and be part of making a real difference.”
Show your support
Throughout the month, Centra customers can show their support in a variety of ways:
· Tap to donate:
Add a €2 donation at the till with one quick tap.
· Charity cupcakes:
A special four-pack of Centra charity cupcakes will be available for €3, with €1 from each pack going directly to the Irish Cancer Society.
· Community fundraisers:
Selected Centra stores will host local fundraising activities such as coffee mornings and community walks. Check your local store for details.
· Deposit Return Scheme (DRS) donations:
Customers using Centra’s DRS machines can choose to donate to the Irish Cancer Society.
· Online donations:
Those unable to visit a store can donate directly through cancer.ie/pink.
Glenda Ryan, director of fundraising & marketing, Irish Cancer Society, added: “We are so grateful to Centra for their continued support and the generosity of their customers, who can donate to the Irish Cancer Society in their local Centra this October.
“All of the money raised will go directly to supporting breast cancer patients right across the country and will help to fuel our vital services like Transport, our Support Line, and Daffodil Centres. Donations will also help fund life-changing breast cancer research projects.
“The support of Centra retailers helps to make an enormous difference to people right across the country who are affected by breast cancer, and we’re proud and delighted to continue our successful partnership again this year – all while ensuring no
one has to face breast cancer alone.”
To find out more about how to host your own Big Pink Breakfast or to donate to the Irish Cancer Society, visit your local Centra store this October or click here.
Read more: Centra launches ‘Big Pink Breakfast’ for Irish Cancer Society partnership
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