Centra own-brand range achieves sales of €40 million since April
Print24 June 2013
Centra is helping to boost the Irish economy through its recently launched own-brand range of 900 products. 110 of the 150 suppliers who produce this new and innovative range are Irish and projected retail sales in 2013 for these Irish companies is expected to be in excess of €150 million. Initial performance of the range has been strong, with sales of €40 million achieved since its launch in April; a figure that is only set to grow as awareness increases.
Martin Kelleher, managing director, Centra said, "The own-brand range of over 900 products is the biggest product launch in Centra’s 34 year history and represents an €8 million investment for the brand. The extensive range of products give consumers what they want in terms of own brand alternatives at their local store and at great value prices. A strong Irish connection was crucial when developing the range to further reinforce the quality of our produce."
"Local suppliers of all sizes play a key role in our new product offering. By continuing to source high quality produce from local suppliers, we are reinforcing our commitment to communities throughout Ireland. In 2012, we purchased over €1 billion worth of Irish goods, which is a substantial investment for the Irish economy, and as the range develops we expect this figure to increase exponentially," Kelleher added.
The group sates that the launch of this extensive range of own-brand products not only helps the Irish consumer save money, it also supports local businesses and job creation, with the development of this new range seeing a number of new supplier contracts signed.
These suppliers include Mulrines, a company which has been operating in Donegal for almost a century and employs more than 150 people locally. Mulrines produce a range of quality juices for the Centra range and they have been awarded a contract valued at over €1.2 million.
A contract valued at €150,000 has been given to the Limerick based company Munster Soft Drinks, along with Sunshine Juices Limited, a family run smoothie and fruit juice business who employ 50 people within the Carlow area, who have benefited from the new range by signing a contract valued at over €150,000.
Centra’s new own-brand range is available now in over 460 participating Centra stores nationwide. Every week Centra serves over three million customers and employs almost 10,000 people. Centra retailers contributed €2.1m to local community organisations in 2012. For more information, see www.facebook.com/centraireland or visit www.Centra.ie.
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