Centra delivers record sales of €1.63 billion in 2018
Centra continues mission to redefine the convenience market as the breakfast roll makes way for healthy alternatives like Cold Pressed Turmeric Shots and Paleo Superbowls
4 February 2019
Centra registered a new record in 2018 after hitting sales of €1.63 billion, an increase of 3.6% year on year.
The convenience retailer plans to build on this momentum by opening 25 new stores across the country this year, as well as refreshing 80 stores, as part of a €35 million investment, which will see 375 jobs added to the Centra network. The revamp programme will see Centra rolling out the latest thinking in the convenience market that will meet new trends and provide shoppers with a seamless shopping experience.
The launch of the retailer’s new premium ‘Inspired by’ Centra range last July, which includes products like Cold Pressed Turmeric Shots and Paleo Superbowls, reflects the evolving taste of the Irish consumer who is more health conscious and looks for premium products. Since its launch last July, the range has already recorded €6.3 million in sales and it continues to grow rapidly.
The brand reports the Frank and Honest gourmet coffee offering available in Centra has been a real success, quickly establishing itself as the number one coffee brand in Ireland and recording a 40% growth in coffee volume in 2018. Frank and Honest’s popularity has been further built upon with the launch of capsule and whole bean ranges for the at home market, a range of coffee accessories and the roll out of instore cafes.
Building on its successful introduction of new brands, this year Centra is rolling out a new ice cream brand – Moo’d – to over 200 stores, adding a further seven products to the range and launching new take-home packs in three flavours. Combining the best Irish dairy and Italian ingredients, a unique ice-cream range has been created to offer a contemporary take on an Irish favourite.
“Our record sales performance is testament to the dedication of over 463 Centra store owners across the country who provide market leading stores in convenient locations and our ongoing investment in shaping the future of the convenience market,” said Martin Kelleher, Centra managing director, speaking at the Centra conference at the Great Southern Hotel in Killarney.
“In the past, convenience stores would have been synonymous with the breakfast roll,” Kelleher added, “but walking into a Centra today illustrates how the concept has been revolutionized with products like Cold Press Tumeric Shots and Paleo Salads. We aim to stay one step ahead of the competition in this respect by ensuring we stay close to the modern Irish consumer who is looking for health alternatives, innovative ranges and great quality food for those short on time.”