Marketing bites

Our weekly round-up of all the latest marketing news within the FMCG sector.

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Brand Central

29 January 2019 | 0

New Eden range ticks all the boxes for health-conscious consumers

Eden, a new, sustainably sourced, chilled food brand, has introduced a tasty range of five vegan and vegetarian friendly burgers and bites which are all proudly produced in Ireland. Served as nature intended it, the new Eden range ticks all the boxes – better tasting, natural and convenient for busy lives.

With five products in the range, stocked in Dunnes Stores, SuperValu, Tesco and a host of independent retailers nationwide, the Eden range uses only natural, wholesome and sustainably sourced ingredients. Ensuring the best taste, the Eden product range is steamed rather than fried, ensuring a flavoursome, honest and better tasting meal option. The Eden range (RRP €3.00) includes burgers in a choice of Curried Cauliflower, Spinach and Feta, Beetroot and Kale or Garden Vegetable and sides of Beetroot and Kale bites. Check out www.EdenFoods.ie for more details.

Dale Farm to bring Wheyhey products across Ireland

Dairy cooperative Dale Farm has partnered with Wheyhey, creators of naturally sugar free, high protein ice cream, as well as other treats, to act as its exclusive ice cream distributor in Ireland. Dale Farm will use its extensive ice cream distribution network across convenience and supermarket stores in Northern Ireland and the Republic of Ireland, to bring Wheyhey to more consumers in the marketplace.

“We’re delighted to help bring Wheyhey products to more consumers across Ireland,” said Nigel Cairns, Dale Farm Ice Cream commercial director. “Not only are Wheyhey ice creams excellent quality and extremely innovative, they answer a very real need for consumers seeking low sugar, high protein snack choices – a trend that continues to grow year on year.”

One4all Gift Cards now accepted at ODEON cinemas nationwide

Film fanatics rejoice! One4all, Ireland’s leading gift card company, has announced ODEON as the latest brand to join the One4all Gift Card scheme. With venues in Blanchardstown, Point Square, Charlestown, Coolock, Stillorgan, Cavan, Limerick, Waterford, Naas, Newbridge and Portlaoise, film fans can now use their One4all Gift Card in any ODEON location across the country and lose themselves in the most highly anticipated blockbusters and new releases – popcorn and pix ‘n’ mix in tow.

With more than 120 cinemas, over 950 screens and 87 years of cinema experience, ODEON is the leading cinema exhibitor across the UK & Ireland. From luxury seats, to immersive IMAX and ISense screens with premium sight and sound, visitors can sit back, relax and enjoy the ultimate cinema experience.

Grenade ignites snack market with ‘Snacking Revolution’ launch  

Sports nutrition manufacturer, Grenade has launched a ‘Snacking Revolution’ campaign, which has begun a nationwide tour in the UK, kicking off in Birmingham. As an industry leader, Grenade, which grew by a staggering 152% within the convenience channel last year and drove 62%* of all value growth within total protein bars2, is spearheading a new way of thinking that comes with a healthy range of flavour-packed treats, all designed to challenge people’s perception of what wholesome foods actually taste like.

Grenade’s hero products are currently its Carb Killa range, which is the best-selling protein bar on the UK market, outselling the second biggest brand by more than 50%**. For more information about Grenade’s revolutionary range of products visit www.grenade.com.

*(Source: IRI Marketplace Total UK Convenience 52we 02/12/18)

**(Source: IRI Marketplace, Total UK Protein Bars, Value Sales, 52we 02/12/18)

Over 50,000 primary school pupils to grow their own food with the GIY and Innocent Big Grow

GIY and Innocent drinks have launched the eighth annual food growing initiative, a project that will enable 56,000 primary school children across the country to learn how to grow their own food this spring with ‘The innocent Big Grow’.

The 2019 initiative is now open for Primary schools across the country to apply for a free Big Grow pack to be delivered to their school via innocentbiggrow.com. Each participating school will receive a Big Grow certificate but the most engaged or the ‘Best’ Big Grow school will win a trip to Bloom for their class, a trip to Dublin Zoo and €500 worth of gardening equipment for the school; the winning school will be presented with their prizes at Bloom 2019 hopefully by the President. Two runners-up prizes of a €300 and a €200 GIY voucher are also up for grabs.

Guaranteed Irish hosts ‘Better Your Business’ workshop in Dublin

Guaranteed Irish, the not-for-profit business membership organisation championing 500+ homegrown and international businesses in Ireland, will bring its 2019 ‘Better Your Business’ Activation Roadshow to Dublin on Thursday, 31 January. The first in a nationwide series of workshops, the Dublin event will see businesses from across Leinster gather at the InterContinental Hotel to discuss how they can best prepare for and thrive in a post-Brexit economy.

Further workshops are planned for Cork, Galway, Monaghan and Limerick over the coming months.

For further information, follow #AllTogetherBetter on social media channels.



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