C&C confirms successful integration of Gleeson Group
C & C Group plc reveals details of the successful integration of the Gleeson Group into its existing business
2 September 2014
C&C Group plc has confirmed the acquisition and integration into its business of the Gleeson Group, one of Ireland’s leading beverage wholesalers, creating a new force in the drinks sector in Ireland – C&C Gleeson.
The newly enlarged entity combines strong distribution, wholesale and marketing capabilities, bolstered by a dedicated sales force offering nationwide coverage to customers on the island of Ireland.
C&C’s portfolio, which includes flagship brand Bulmers in addition to Tennent’s, AB INBev brands and the company’s new Irish beer offering, Clonmel 1650, will be strengthened by leading wine and soft drinks brands such as Santa Rita, Laurent Perrier, Finches and Tipperary Water.
The past year has seen a strategic consolidation of C&C’s existing Republic of Ireland business with the Gleeson Group to create a single Irish entity. As part of the integration of the two businesses, the Bulmers’ Marketing & Sales team has been amalgamated with the Gleeson Wholesale & Distribution team to produce a streamlined Irish presence in the Irish market.
With a staff of some 900 people in eight locations around Ireland, C&C Gleeson will maintain its strong commitment to Tipperary, its historic home and plans are already in place for the construction of a craft brewery at the Bulmers plant in Clonmel, which will enhance the company’s developing multi-beverage capabilities.
C&C Gleeson Commercial director, Stephen Meleady, said of the acquisition; “We are now positioned to be Ireland’s number one wholesaler and the drinks supplier of choice to the country’s licensed and off-trade. With our combined infrastructure now in place, our geographical footprint on the island of Ireland will be unmatched, with access to over 7,000 on-trade premises from a potential market of almost 10,000 outlets.”.
Tom McCusker, managing director of C&C Group Ireland remains MD of C&C Gleeson, with operations in Dublin, Belfast, Clonmel and Borrisoleigh, Co Tipperary.