Carlsberg ‘Crate Escape’ in Ireland

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Carlsberg unveiled details of its new TV commercial to air in Ireland first before any other market this Thursday, 12th July.



10 July 2012

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‘Crate Escape’ is a humorous take on the film ‘The Great Escape’.

Speaking about the new ad, ‘Crate Escape’, Karen Murphy, Senior Brand Manager, Carlsberg, said, “We’re delighted with our new TV ad ‘The Crate Escape’ and to be chosen as the first market to air it.  The commercial reinforces the Carlsberg brand message and offers some light-hearted entertainment.

"To coincide with the launch we are running a themed competition on the Carlsberg Ireland Facebook page to giveaway a weekend break to either Barcelona or Berlin for four mates.”

The 30-, 50-, 80- and 90-second ad will be rolled out across Carlsberg’s global markets, kicking off in Ireland, Sweden and Belgium on 12th July.

To view the new ad first and be in with a chance of winning some fantastic Carlsberg Crate Escape prizes, visit

Alternatively, you can view the ad at




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