Calling ambitious food and drink innovators who want to shape the future

Bord Bia and DCU Business School open applications for aspiring innovators to join industry-leading programme



8 February 2022 | 0

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Bord Bia and DCU Business School have opened applications for the next intake of their MSc Insights and Innovation programme which aims to enhance the innovation capabilities within the Irish food, drink and horticultural sector and to fill the existing skills gap in the industry of insight-led innovation management. The duration of the programme is 15 months full-time (September 2022 to December 2023).

The programme is currently seeking applications from individuals with a demonstrable passion for innovation and a genuine ambition to develop a career within Ireland’s largest indigenous industry. Irish food and drinks companies with an interest in accelerating new product development can also benefit from having a programme participant join their team for the duration of the course.

This fully funded scholarship programme will combine block-release academic learning with a 12-month industry placement, allowing participants to undertake hands-on innovation projects with leading Irish and international food and drink organisations.

“The Talent Academy’s partnership with DCU Business School allows us to attract and develop world-class talent in the area of innovation and design thinking which are essential to maintaining our competitive edge on the international stage,” said Michael Murphy, Bord Bia’s organisation & industry talent director. “The food and drink industry is not just one of Ireland’s biggest employers; it is our biggest indigenous industry and it is an integral part of our economy and society.

The MSc Insights and Innovation complements our existing suite of Talent Academy programmes which focus on marketing, sustainability and international business and will enable us to expand the industry’s strategic capabilities as we work towards our ambitious growth targets,” Murphy added.

“We need to professionalise the industry’s approach to insight-led innovation both in terms of NPD and marketing,”added Dr Peter Robbins, assistant professor, innovation & entrepreneurship at Dublin City University. “Shifting consumer patterns and habits alongside emerging technologies and food science, coupled with enterprising companies and individuals make this industry a hotbed of innovation.  The critical issue is, therefore, to ensure that the innovation coming to market is based on insight and creates and captures value.”

Application process

The programme is currently seeking applications from individuals with a passion for innovation and an ambition to develop a career within the Irish food, drink and horticulture industry. Supported by Bord Bia and industry, successful participants will receive a full scholarship and a tax-free bursary of €28,000 per annum.

Individuals interested in applying can find out more information here. The closing date for applications is 29 April 2022 and the programme will start in September 2022.




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