BWG Foods launches contactless payment into first stores
Contactless payments for transactions up to €15, are currently being pioneered at the first Spar, Eurospar and Mace across the country, in conjunction with CBE
Print16 July 2012
BWG Foods, has announced its very first Spar, Eurospar, and Mace stores around the country to start accepting contactless payments – where shoppers simply wave their contactless enabled card in front of the terminal and pay in less than a second for transactions up to €15.
Brady’s Spar, Mulhuddart in Dublin 15, Brogan’s Eurospar, Belmullet in Mayo and Talty’s Mace, Ennis in Clare are pioneering the launch of contactless for each respective brand.
Veronica Sullivan, head of IT at BWG Foods said: “We are delighted that these three stores are representing Spar, Eurospar and Mace to pioneer the latest method of contactless payment which we foresee as being hugely popular in this increasingly cashless and technology-enabled society. Contactless payment is a perfect fit for convenience shopping as customers will benefit directly from being able to make faster and easier payments, at no extra cost. I congratulate the stores for leading the way in this next evolution of shopping and we look forward to rolling this out across our brand estate in coming months.”
Seamus McHugh, marketing manager at CBE added: “Over 80% of transactions in convenience stores are under €15 so the potential for this new technology within the sector is enormous. CBE has been at the forefront of developing contactless technology for the Irish market and these installations will be the first of many as BWG Foods’ retailers throughout the country gear up for the imminent launch of contactless cards by all of the major banks”.
Earlier this year BWG Foods announced that it would begin rolling out contactless payment facilities across Ireland during 2012 with the majority of its 900 stores – Spar, Eurospar, Mace and XL – being able to offer contactless payments by year end. The contactless technology will offer BWG Foods’ one million daily consumers an additional payment method that is faster than existing options resulting in quicker transaction times, reduced queues and increased customer satisfaction. It will also offer a cost effective way for retailers to take payments of up to €15.
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