BWG Foods brands shortlisted for national awards
3 August 2022 | 0
BWG Foods has been shortlisted for five Irish Sponsorship Awards 2022 across its retail brands.
Londis has been shortlisted for Best Multi-Platform Sponsorship for its work with Ireland’s Fittest Family, Proudly Sponsored by Londis and for Best TV Broadcast Sponsorship, also for its work with Ireland’s Fittest Family.
The Mace team has also been shortlisted for Best Use of Social Media for the Mace Right Options campaign, which promotes healthy eating and exercise. This year’s campaign called ‘A Walk with Johnny’ consisted of a four-part video series featuring Mace ambassador Johnny Sexton in conversation with Meath footballer Vikki Wall.
Eurospar has been shortlisted in the Best Societal Sponsorship category for its support of the St Vincent de Paul Empty Plate Appeal and XL has also been shortlisted in the Best Entertainment & Event Sponsorship for its association with Hot Press magazine and 25 IBI Radio Stations for a major initiative to promote Irish artists and bands, which saw significantly increased radio play across 25 independent radio stations for Irish Music Month.
Launched in 2012, the Irish Sponsorship Awards recognise and reward the brands, rightsholders, agencies, and media owners, who play a critical role in the delivery of world-class sponsorship programmes executed in Ireland.