BWG Foods announces partnership with SocioLocal
Londis case study showed an increase in sales of up to 54% for products posted through the digital marketing platform
Print6 May 2025
BWG Foods has recently announced a groundbreaking partnership with SocioLocal to transform digital marketing for BWG’s nationwide network of independent retailers.
SocioLocal is a digital marketing platform for multi-location brands and independent retailers who want to achieve better reach, engagement and in store performance by leveraging both brand and local store social media channels.
“Thanks to this partnership, BWG Foods is helping support our retailers with more local
engagement with their individual communities,” Suzanne Weldon, chief marketing and communications officer at BWG Foods, said.
SocioConnect
Through its flagship platform SocioConnect, it empowers businesses to enhance social media engagement, increase foot traffic, and drive in-store performance by seamlessly integrating brand and local store marketing efforts across Facebook, Instagram, Google My Business and X.
“By bringing SocioConnect to BWG Foods, we are setting a new standard in retail marketing, one that prioritises brand strength and hyper-local engagement,” Michael Nolan, CEO of SocioLocal, said.
He added: “This partnership with BWG Foods marks a pivotal moment in localised digital marketing for the retail grocery industry.”
SocioLocal has been operating within the Spar, Eurospar and Londis retail brands since 2024 and as well as proving a huge time-saving advantage, a Londis case study showed an increase in sales of up to 54% for products posted through the digital marketing platform.
In an effort to increase the uptake of the SocioConnect platform, SocioLocal is currently in talks with additional SPAR nations.
Read more: BWG Foodservice on track to hit €250m sales in 2025
© 2025, ShelfLife by Patryk Goron
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