BWG Foods agrees partnership with Greenergy
Through the partnership, the Spar brand will be integrated into 20 forecourt sites in the coming months
14 December 2021 | 0
BWG Foods has announced a new partnership with Greenergy, the company behind the Inver and Amber forecourt brands.
Under the partnership, Greenergy will integrate convenience stores across a number of new and existing forecourt retail sites. BWG Foods will supply food and beverages across grocery, chilled, impulse, foodservice and alcohol categories.
The first of these sites will be the newly built Inver Macroom Junction service station. Located at Millstreet Road, this latest Inver branded forecourt brings a wide range of premium fuels and convenience food offerings to the local community, motorists, and tourists, including a state-of-the-art Spar convenience store where customers can access a diverse foodservice offering and wide-ranging on-the-go grocery options.
Greenergy is also planning further investment to its forecourt network in key locations across Ireland, with Mallow, Co. Cork and Slieverue, Co. Kilkenny to open in the coming months.
“As we continue to make investments to our forecourt network, combining BWG’s convenience offering with our retail brands ensures we are continuing to deliver quality products to our customers,” said Chris O’Callaghan, head of Greenergy in Ireland. “In the coming months BWG’s SPAR brand will become a part of our forecourt offering in over 20 stations. It is the beginning of an exciting journey that highlights our commitment to meeting the needs of the Irish road user. As a group, we are looking forward to working with the BWG team and expanding our offering.”
John Moane, chief commercial officer, said: “Greenergy have very clear growth ambitions as evidenced by the continued investment across their expansive network, and we’re delighted to be partnering with them at this exciting time for their business. We’re now looking forward to working closely with all the team to position their forecourts as destinations of choice within their communities and amongst road users.”