Britvic revenue down over 5% in Ireland

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Third quarter results show revenue in Ireland fell to £42.3 million



26 July 2013

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Revenue at drinks firm Britvic fell by 5.5% in Ireland in the third quarter of its financial year to £42.3 million. The figures for the third quarter were released this week. According to an interim statement, the decline in the Irish market was due to the continued decline of third party brands in the licensed wholesale business. 

Britvic’s own brands’ revenue in Ireland was up, driven by strong ARP growth of 3% which more than offset a volume decline of 2.5%, outperforming a difficult Irish soft drinks market. As measured by Nielsen, the take-home soft drinks market in Ireland was down by 4.5% in volume and down 3.3% in value during the past 12 weeks.

Overall, Britvic’s revenue grew 4% to reach £316.3 million in the third quarter. All segments except Ireland experienced growth. Chief executive Simon Litherland said: "Whilst quarter three continued to be a challenging consumer environment, we maintained our focus on building brand value with a substantially stronger marketing programme, which included our annual Robinsons Wimbledon campaign and Pepsi’s sponsorship of Beyoncé. As a result we have successfully driven an increase in average realised price and grown revenue by 4%."




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