Britvic Ireland appoints Sian Young as head of people & planet

Sian Young, head of people and planet at Britvic Ireland

Young has worked in various marketing roles across local brands for Britvic, most notably with Ballygowan and MiWadi

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Sian Young been appointment as head of people and planet at Britvic Ireland. One of Ireland’s leading soft drinks companies, Britvic is home to such favourites as MiWadi, Ballygowan and Club.

An experimental psychology graduate of the University of Oxford, Young is an experienced marketeer and sustainability specialist who has worked for Britvic for over 15 years.

Young moved to Ireland in 2001 to take up a position in Unilever Ireland as a graduate trainee, before securing a role in Britvic in 2006. She has worked in various marketing roles across local brands for Britvic, most notably with Ballygowan and MiWadi, and has led many wellbeing-focussed campaigns including the Ballygowan Pink and Gold bottle fundraising partnerships as well as sports sponsorship campaigns for the Ryder Cup, Munster Rugby and Dublin GAA.

In 2018, Young was seconded to a project leading out the development of a sustainability strategy for Ballygowan, and what began as a short-term project became a long-term endeavour. In January 2020 she was appointed to head of sustainability, giving her responsibility for the sustainability strategy across the whole Irish business.

In October 2020, she was appointed head of people & planet at Britvic Ireland, which brought together her responsibilities for sustainability with also leading the people strategy for Ireland, working closely with Britvic PLC to ensure that Britvic Ireland is aligned with the broader business. From a planet perspective she engages with issues such as Britvic Ireland’s carbon footprint, packaging circularity and protection of natural resources; while from a people perspective she is responsible for ensuring that Britvic Ireland takes a responsible and caring approach to the wellbeing of employees, consumers, and communities.

Commenting on Young’s appointment, managing director of Britvic Ireland, Kevin Donnelly said: “We’re delighted to announce the appointment of our colleague Sian Young as head of people and planet at Britvic Ireland. Sian’s role is central to the achievement of Britvic Ireland’s ambitious healthier people, healthier planet strategy, and sustainably growing beloved Irish brands such as Ballygowan.”

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