Boots opens new format store on Dublin’s Dawson Street

Staff of Boots Ireland cutting the ribbon at the brand-new beauty and wellness offering

Managed by Lauren Gorman, the new Boots outlet on Dublin's Dawson Street will have 18 staff, creating 10 new jobs within the 221m² store

Print

PrintPrint
News

27 November 2019 | 0

Miriam Kerins Hussey, pharmacist and co-founder of The Awakening and Soul Space, The Experience, with Charlotte Donohoe (3)

Boots Ireland marked a new chapter today with the opening of its new format store on Dawson Street in Dublin city centre. In a press statement, Boots said the brand-new store will “introduce new brands, innovative experiences and access to expert advice and excellence in pharmacy in the bustling city centre location”.

Beauty fans will love picking up their favourite brands including Florence by Mills, Revolution, The Inkey List, BH cosmetics, Pixi, Lime crime and Milani, to name but a few.

In pharmacy, services available in Boots Dawson Street include: winter flu and pneumococcal vaccinations, travel vaccinations, emergency contraception, compression hosiery, shingles vaccinations and Stop for Good – a 12-week, three-step programme to help people to quit smoking, which includes private and confidential support and advice, and rewards customers who meet their goals along the way.

Health promotion initiatives offered in the Pharmacy at Boots Dawson Street also include: Alcohol Awareness, Asthma Let’s Breathe Easy, Blood Pressure Measurement, Diabetes Risk Assessment and Healthy Heart Support. A private consultation room will also allow for one to one support and advice as required.

The store will feature brown paper bags which include a high recycled content and require less processing than white paper bags, improving the environmental footprint. The store will also feature a Rehydration Station for refilling water bottles on the go.

The new Dawson Street branch will be managed by Lauren Gorman and will have 18 staff, creating 10 new jobs within the 221m² store.

“Our new Dawson Street store starts a journey of reinventing Boots for the future in Ireland,” said Bernadette Lavery, managing director of Boots Ireland.

Mapped on our Store of the Future concept, we’re thrilled to share with our customers a selection of some of the most exciting new beauty brands on the market,” Lavery added, “offering them access to pharmacy services to help them live better and ultimately, feel good. We look forward to welcoming our customers through the doors of our beautiful new store.”

Miriam Kerins Hussey, pharmacist and co-founder of The Awakening and Soul Space, The Experience, co-hosted a launch event to celebrate the new store opening, during which she shared her tips on how to live a healthier and more holistic life through integrated wellness. Guests also got to enjoy a guided meditation session.

To celebrate the opening, the first 50 customers to make a purchase in the store on the day received a whopping goodie bag full of gifts and treats and worth over €150.

 



Comments are closed.

Back to Top ↑