Blas na hÉireann 2020 entries open on St. Patrick’s Day
3 March 2020
Blas na hÉireann is back. Now in their 13th year, the Irish Food Awards are the largest blind-tasted food awards in Ireland, designed to recognise and celebrate the very best Irish food and drink.
According to Blas na hÉireann, a survey of over 100 past winners found that 81% had seen an increase in sales after displaying its sticker with 28% of those surveyed saying that they saw an increase in sales of over 20%.
In the survey, several winners noted the credibility that the awards gave to their products with one saying, “Since being awarded at Blas, we have seen our sales increase significantly online and in high profile visitor locations throughout Ireland and abroad.”
Another winner found that a Blas award helped to build relationships with their customers, “I have found that the Blas Award has been great for communicating with my customers in the shop,” they said. “They really recognise the value of the award and have faith in it and the other products which I stock which have the award logo on their packaging.”
Products entered into the competition are blind tasted, meaning that all packaging and identifying features are removed from products before being presented for judging, creating a level playing field for products from both large and small producers. Judges come from a range of food backgrounds from chefs to restaurateurs, academics, journalists, authors, food champions, caterers and enthusiastic home cooks.
Entries for Blas na hÉireann 2020 received online between 17 March and 8 April are at the discounted early bird fee of €60 per entry (ex VAT). The full entry fee, applicable from 9 April to 25 May is €75 per entry (ex VAT).
For more information, visit: www.irishfoodawards.com