Beara hand sanitiser helps SuperValu staff to ‘StaySafe’

John and Eileen Power, Beara Gin, pictured in their distillery with their hand sanitiser, StaySafe

Under a €250,000 supplier agreement with SuperValu, Beara Distillery will supply 27,000 litres of the StaySafe sanitiser



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15 May 2020

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SuperValu is to make ‘StaySafe’, an Irish-produced hand sanitiser, available to staff across its 223 stores. It is being produced by Beara Distillery, better known as an award-winning gin producer based in West Cork.

Under the terms of a €250,000 supplier agreement with Beara Distillery, SuperValu has secured the supply of 27,000 litres of the StaySafe sanitiser, which will be used as part of its rigorous in-store sanitising requirements for staff. StaySafe was developed in accordance to the World Health Organization (WHO) guidelines, using 80% alcohol.

The introduction of the StaySafe hand sanitiser, which augments SuperValu’s existing hand sanitiser provision, is one in a series of in-store safety and social distancing measures that the retailer has implemented across its store network.

SuperValu was the first Irish food retailer to introduce plexiglass at tills and to facilitate the increased contactless payment threshold of €50 to protect staff and shoppers during Covid-19.

In a press statement, SuperValu said the StaySafe agreement with Beara Distillery also underlines its ongoing commitment to supporting local suppliers and sourcing local produce wherever possible. Beara, which produces its distinctive, high-quality Ocean Gin at the Beara Distillery in Castletownbere, West Cork, is a member of SuperValu’s pioneering Food Academy programme.

This programme sees SuperValu partner with Bord Bia and Local Enterprise Offices to provide emerging Irish food businesses with their all-important first listing with a grocery retailer plus dedicated training and development plans. The Food Academy has already supported over 600 food start-ups.

Beara Distillery was established in 2017 by the Power family, who wanted to produce a gin that reflected the maritime heritage of the Beara Peninsula. Beara Ocean Gin has won a number of awards, including being voted Best Irish Gin late last year.

Valerie, Eileen and John Power from Beara Distillery said of the development of their hand sanitiser: “Covid-19 has made businesses across Ireland change their focus and think about how they can respond to new challenges. We felt that there was an urgent need for Beara to assist in any way we could in combatting the spread of coronavirus, and we decided to produce an affordable, high quality hand sanitiser that will help keep people safe throughout the pandemic. Working with SuperValu, we want to make sure that their staff StaySafe.”

SuperValu’s managing director Martin Kelleher said the group is delighted to make StaySafe available to colleagues.

“I’d also like to commend Beara for using their expertise to develop a high-quality, innovative product that will protect the public,” Kelleher said. “SuperValu has worked closely with Beara Distillery since they entered the Food Academy programme and their ability to produce StaySafe underlines again the power of supporting local business and suppliers.”





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