Barry Group appoints Brent Pope as Carry Out’s new brand ambassador
Barry Group marks the tenth anniversary of its acquisition of the Carry Out off-licence chain by appointing Brent Pope as its new brand ambassador.
29 January 2019 | 0
Carry Out, Ireland’s largest independent specialist off-licence franchise, is delighted to announce the appointment of its new brand ambassador, Brent Pope. Honouring the brand’s heritage, the new partnership aims to offer a platform for Carry Out’s leading range of wines, beers and spirits.
With 100 stores nationwide, Barry Group has marked 2019 as the year for brand development as the team looks to offer the brand a new lease for life. “This year marks the 10th anniversary of the acquisition of Carry Out and what better way to celebrate this than with the appointment of our new brand ambassador,” said Edwina Lucey, sales director. “We are looking forward to the year to come and to see our new brand proposition come to life. We are excited to see the consumer reaction of what is to come.”
Barry Group believes Brent Pope perfectly coincides with this initiative as he offers a fresh perspective of the brand stand. “Brent embodies all that the Carry Out brand is,” said Holly Barry, brand strategist.
“Research we have conducted shows us that Carry Out customers are avid followers of sport, and while they are aware what beverages they like, they are always looking to be educated on alternative offerings,” Holly Barry added. “Brent offers us a platform to amplify these messages. We truly are looking forward to seeing this partnership develop and for Brent to immerse himself in the Carry Out brand.”
Brent Pope will feature across the brands 360 campaign for the coming year with touchpoints including TV, digital, experiential, media partnerships and instore commencing this month with a media partnership with Balls.ie.
For more information on this and to follow the campaign and to gain access to exclusive content, follow Carry Out on Facebook, Instagram and Twitter.