Bacardi offers chance to meet ‘Rafa’
Bacardi has launched a new international free prize draw competition where the winners will meet its Global Social Responsibility Ambassador, tennis player Rafael ‘Rafa’ Nadal as part of its award-winning ‘Champions Drink Responsibly’ social responsibility campaign.
22 February 2013
In an online promotion created by the spirits company legal drinking-age consumers and fans from around the world now have an opportunity to ‘Mix with Rafa’ at ‘The Champions’ Party’ in Spain next July.
Fans who successfully answer three questions relating to responsible drinking behaviour will go into a free prize draw to win a trip to The Champions’ Party where they’ll get to meet Rafa Nadal face-to-face during this unforgettable VIP weekend. In addition, an international playlist of music will be available online to all the ‘Mix with Rafa’ entrants.
Until the 18th April, Irish legal drinking-age consumers can enter the competition via the ‘Champions Drink Responsibly’ facebook page (www.facebook.com/ChampionsDrinkResponsibly).
Two people will be heading to the Spanish party hosted by the multiple Grand Slam winner and tennis champion Rafa Nadal who’s taken a personal interest in this new promotion and helped the campaign team select the location, entertainment, music, food and drink for the one-of-a-kind party. The undisclosed venue will be spectacular, with international DJs and world-class Bacardi mixologists preparing cocktails and mocktails for the winners and their guests.
‘Mix with Rafa’ follows the successful 2012 promotion ‘Ace Rafa’. The Bacardi campaign highlights the important message that everyone can behave like a Champion by drinking responsibly and still have a great night out. It encourages legal drinking-age consumers to plan their night out, choose quality over quantity, look out for their friends and make sure everyone gets home safely.
“I hope my fans enjoy taking part in the latest “Champions Drink Responsibly” promotion. Drinking responsibly is a serious message and I believe we will reach and influence even more people with The Champions’ Party. Everyone can be a Champion if they plan their night out and drink responsibly,” said Rafa, “I have really enjoyed sharing my favorite elements of a great party with the Champions Drink Responsibly team. I’m sure it will be an amazing event and I look forward to meeting some of the Bacardi Champions in-person at the party.”
Tiernan O’Morain, Marketing Manager, Edward Dillon & Co, added, “We’re really excited to launch the Champions Drink Responsibly campaign with Rafa Nadal where we’re giving Irish people the chance to win and join Rafa at ‘The Champions’ Party’ at an unforgettable weekend in Spain. “Both Edward Dillon and Bacardi are committed to educating legal drinking-age consumers about responsible drinking behaviors in Ireland. With ‘The Champions’ Party’ we hope to spread the message that our consumers can have a great time if they have a plan for their night out and drink responsibly.”