Authentic bakery cuisine
Between its 'Bake at Home' range and now new healthier wholemeal 'Parisien,' Cuisine de France keeps adding value to the bakery category
14 September 2009
Cuisine de France’s ‘Bake at Home’ range of bread and confectionery allows consumers to turn kitchens into boulangeries; enjoying the aroma of freshly baking breads and pastries.
The range is quick and easy to prepare, taking only eight minutes in the oven. ‘Bake at Home’ allows consumers to always be prepared, with a shelf life of six weeks making it an ideal cupboard filler.
The products are made from the finest flour and are additive free. Its packaging ensures there is no waste, making it easy to eat now and save the rest for later. The range includes French bread, Italian ciabattas, and morning goods such as croissants, pain au chocolat and bagels.
Healthy twist for number one SKU
The is a great tasting French bread with the added nutritional benefits of wholemeal to support healthy development.
As kids don’t always like the grainy bits, the wholegrain in this bread has been ground down, so it’s soft and smooth like the traditional Parisien, with the wholemeal goodness hidden inside.
Cuisine de France Parisien is currently the number one SKU in bakery. The company believes there’s a gap in the market for a ‘healthy’ Parisien, and stocking the wholemeal version could double retailers’ sales. Cuisine de France states the product offers an attractive consumer price point and high retailer margin; supported with a heavyweight launch plan.