Applegreen and M&S Food agree exclusive partnership
5 October 2022
Applegreen and M&S Food have agreed an exclusive partnership to bring M&S food to more locations across Ireland.
A new M&S Food “shop-in-shop” will initially be available in five Applegreen locations and will feature the best of M&S Food, including fresh fruit, sandwiches and salads, dinner for tonight and a selection of other M&S favourites, alongside Applegreen’s existing product range.
The first Applegreen location to launch M&S Food will be Mountgorry, Swords, Co. Dublin in November, followed by Booterstown, Co. Dublin shortly afterwards. Three more locations will open in the first quarter of next year – at Celbridge, Co. Kildare, Kinsealy, Co. Dublin and at the M11 services area at Cullenmore, Co. Wicklow. Applegreen currently has almost 200 locations in the Irish market.
This new partnership will complement Applegreen’s leading store proposition and will also bring M&S Food to a broader Irish customer base. Research shows that Irish customers view M&S Food products as being ‘special, trusted and tempting’.
“We are absolutely delighted to be partnering with M&S, a strong and trusted brand for high quality food,” said Applegreen Ireland managing director Fiona Matthews.
“As a proud Irish business, we believe this partnership will complement our market-leading offer of choice, quality, value, and a great experience to our customers on the road,” Matthews added. “We are constantly improving to give our customers more choice and a better customer experience, and this agreement with M&S is part of that evolution.”
M&S trading director for Ireland Eddie Murphy welcomed the opportunity to expand its Irish footprint and “help bring delicious, great value M&S Food to even more customers”.
“Applegreen is a fantastic Irish brand, and we are hugely excited to be partnering with them in this market,” Murphy said. “M&S has built great heritage with Irish customers since opening here almost 43 years ago. Whether it is picking up lunch or dinner on the move, buying snacks on a journey, or doing a convenient week’s shop, customers will find a wide range of M&S Food in new convenient locations across the country.”
Applegreen describes the partnership with M&S as the latest step in its continuous evolution to bring the best customer experience on the road to Irish customers. It follows recent innovations such as the launch of Braeburn coffee, which is now available in more than 40 Applegreen locations and is continuing to roll out across the country.
M&S Food has a proven track record of strong franchise partnerships in the UK, where its products are available in more than 300 roadside, rail, and airport locations.