American hamburger brand Wendy’s set to enter Ireland

Wendy's is actively recruiting franchise partners

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Iconic American hamburger brand Wendy’s is planning to enter the Irish market, in a move to further expand its brand presence across Europe.

The company is actively seeking well-established franchisee candidates in Ireland that have strong operations experience, local development expertise, ambition to grow quickly and a proven track record of growing brands in Ireland to help Wendy’s reach its full potential.

With more than 7,000 restaurants worldwide, Wendy’s says it has an ambitious strategy to accelerate global growth using its franchising model, following its recent success in the United Kingdom.

Wendy’s re-entered the UK in June 2021, serving as the foothold to drive strategic growth across Europe. The brand has a total of 25 restaurants currently operating in the UK, ten of which are company-operated, and recently announced expansion plans to Yorkshire and Lincolnshire with its first franchisee to open a traditional Wendy’s restaurant in the UK.

Alongside franchise development, the company is also actively building a pipeline of traditional restaurants in the northwest focused on the Liverpool and Greater Manchester areas.

“Quality is at the core of everything we do, including our food and our people,” said Abigail Pringle, president, international & chief development officer of The Wendy’s Company.

“As we continue to expand our international footprint, we are focused on building long-term relationships with franchisees in Ireland who want to grow with us, share our values and reflect the communities in which we operate,” Pringle said. “We are committed to serving high-quality, great tasting food, and intend to offer our wide range of craveable menu options, including our famous square hamburgers made with fresh beef patties and served hot off the grill.”

Wendy’s founder, Dave Thomas, opened the first Wendy’s restaurant in 1969. The global quick-service restaurant brand based in Columbus, Ohio, U.S.A., is best known for its made-to-order square hamburgers, freshly prepared salads, and other signature items like chili, baked potatoes and the Frosty dessert. Both the name “Wendy’s” and the Cameo logo – the little red-headed girl with pigtails – were inspired by one of his daughters.

To support its search, Wendy’s has partnered with Platinum Wave, a consulting firm with more than 20 years of building franchises for UK and International markets. For those interested in learning more about Wendy’s franchising opportunities in Ireland, the United Kingdom or other European markets, contact Steve Lampshire at steve@platinumwave.co.uk.

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