Aldi opens new stores in Knocknacarra and Newcastle West
20 November 2015 | 0
Aldi has further increased its national presence with the opening of two new stores in Knocknacarra, Co. Galway and Newcastle West, Co. Limerick. Creating 40 new jobs, the new shops opened on Thursday, 19 November.
The new Knocknacarra store is Aldi’s ninth store in Co. Galway, while the Newcastle West store is Aldi’s third store in Co. Limerick. This brings the total number of Aldi stores in Ireland to 122, with the first Aldi store in Ireland opening back in November 1999.
This expansion ties in with the latest supermarket share figures from Kantar Worldpanel in Ireland, published for the 12 weeks ending 11 October, which show a year-on-year increase in sales of 4.5% at Aldi, from a 8.4% market share to 8.6%. According to Kantar, the strongest source of growth for both Aldi and Lidl has been larger trips – each basket in Lidl contained on average two additional items when compared with last year, while Aldi’s baskets saw an increase of one item.
To celebrate the openings, customers were served with free samples from Aldi’s Christmas range throughout the morning, while 10 lucky Aldi shoppers scooped €100 each in Aldi shopping vouchers.
Aldi appears confident that it will perform well in the run-up to Christmas, noting that the group “continued its reign as Ireland’s most awarded retailer in 2015”, picking up 62 awards at the Great Taste Awards, nine awards at the Irish Quality Food and Drink Awards and 22 awards at the Blas na hÉireann Irish Foods Awards. In fact, Aldi states its products have won more awards in the last five years across the Great Taste, Blas na hÉireann and the Irish Quality Food and Drink Awards than any other retailer in Ireland.