Aldi introduces price reductions on bread products

"Where input costs improve, for us and our suppliers, we will respond," says Niall O’Connor, group managing director, Aldi Ireland



11 May 2023

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Aldi confirmed yesterday that it will be reducing the retail prices of its own brand bread products with effect from today, 11 May.

This price reduction has lowered Aldi’s sliced pans loafs by 10 cent each to 89 cent (white bread), 99 cent (brown bread) and €1.09 (white Mega-Toast) respectively, while its White/Wholemeal Half pan has been reduced from 89 cent to 85 cent.

The move is the latest price reduction Aldi has introduced for its customers in the last two weeks, following its recent decisions to reduce the retail price of milk and butter.

Aldi said it reviews the market on a daily basis to ensure it remains the best value retailer on price across all products. The company said that, notwithstanding the ongoing challenges it and its over 330 suppliers face on input costs, it will continue to reduce prices where and when it can.

“As we continue to demonstrate, where input costs improve, for us and our suppliers, we will respond,” said Niall O’Connor, group managing director, Aldi Ireland.

“Our commitment to Irish shoppers is to always have a discount versus the more expensive full price supermarkets on a basket of goods or the weekly shop. That will not change. We monitor prices and market factors on a daily basis, and our real-time focus means we can respond quickly,” he added.

“As we outlined once again at [yesterday’s] meeting of the Retail Forum, the environment remains challenging. Our response to the challenging backdrop remains multi-dimensional—shielding customers, working with suppliers, always having a discount versus the larger supermarkets, and monitoring the market in real time.”



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