Aldi ‘chips in’ with new €1m deal for Cork producer
14 July 2020
Aldi Ireland has agreed a new €1m deal with Cork-based Walls Honest Chips to supply its 142 Irish stores. The 12-month contract will see Walls Honest Chips supply its ‘fakeaway’ chips to Aldi.
Walls Honest Chips were first introduced to Aldi’s stores in 2019 as part of its Grow with Aldi supplier development programme, which gives small and medium sized Irish producers the chance to supply all Aldi stores nationally.
The product was one of the overall Grow with Aldi winners in 2019, and following a successful six months on sale, its listing has been extended for a further 12 months.
Based in Whitegate, Walls Honest Chips is a family-run business set up in 2017 by Kieran Wall. Over the last six months it has grown its workforce to six and expanded its production facilities to meet demand for its ‘fakeaway’ chips. Made exclusively from the highest quality potatoes and beef dripping, the chips provide the authentic ‘chipper chips’ taste at home.
“Walls Honest Chips have been a fantastic success with Aldi shoppers,” said John Curtin, Aldi group buying director. “It is a great example of a new and innovative product developed by an Irish food supplier. Walls Honest Chips were one of the real discoveries of Grow with Aldi in 2019, and we are delighted to continue to support Irish.”
Kieran Wall, owner of Walls Honest Chips described the deal as a “huge achievement”.
“We have also been working closely with the South Cork Local Enterprise Office, who helped us get this product off the ground,” Wall said.
“Thanks to the Grow with Aldi programme, in the space of six months we have grown our workforce to six staff and quadrupled production,” he added. “This new contract provides real security during a very challenging time for Irish producers, and the potential to develop our business further.”