Aldi achieves highest market share growth

Aldi is achieving the largest growth of all Ireland's multiples, the latest Kantar Worldpanel figures show
Aldi is achieving the largest growth of all Ireland's multiples, the latest Kantar Worldpanel figures show

Aldi has recorded a 19.8% growth rate according to the latest Kantar Worldpanel market share figures

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15 October 2012 | 0

Aldi is achieving the largest growth of all Ireland's multiples, the latest Kantar Worldpanel figures show

Aldi is achieving the largest growth of all Ireland’s multiples, the latest Kantar Worldpanel figures show

The latest supermarket share figures from Kantar Worldpanel in Ireland, for the 12 weeks ending 30 September 2012, show that Aldi has posted market share growth of almost 30% – an all-time record for the retailer.

David Berry, commercial director at Kantar Worldpanel, said: "Aldi has been the star performer for a number of years and this is reflected in its 29.8% growth rate. Its strong performance is down to a solid combination of new store openings, a strong advertising campaign and a consistent evolution of the goods on offer in store. All of this means that Aldi has firmly established its position as the number five retailer in Ireland with a 6% share of the market and is now closing the gap on Lidl."

Shoppers are continuing to keep close control over their spending – an austerity trend which has led to the value of the Irish grocery market falling by 0.5%. This is despite a slight increase in the Kantar Worldpanel inflation measure to 2.6%. This trend is further demonstrated by consumers choosing to shop more often for fewer items.

Tesco and SuperValu have out-performed the market and are beginning to gain some momentum, both achieving higher growth rates than last month. Lidl has seen a moderate growth of 0.1 percentage points to 6.6%, although its 1% growth rate is the lowest it has posted this year.

Berry added: "While the grocery market as a whole remains subdued, there are still some areas that are performing well. Sales of alcohol at the grocers have grown by 8% this quarter, showing that staying in and having a drink is an increasingly popular choice for those of us who are on a budget." 

Meanwhile Dunnes Stores’ market share fell by -7.8%, from 23.3% to 21.6%. Superquinn’s share also decreased by -4.3% from 5.7% to 5.5% during the 12 week period to 30 September.  

Dunn 



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