Agriculture Minister launches 2013 Tesco/Bord Bia supplier development programme
Print7 May 2013
The 2013 Tesco/Bord Bia supplier development programme has been launched by Agriculture Minister Simon Coveney. Seventeen Irish food companies covering confectionery, ice-cream, seafood, bakery and health categories are set to join the programme which will equip participants with the necessary skills required to secure, grow and maintain business with Tesco. The programme, supported by Enterprise Ireland, will involve three different levels; local, national and export.
Minister Coveney said the success of last year’s programme is a testament to the companies involved; "The Irish food industry continues to make a strong contribution to economic recovery and in this challenging environment, it is essential that our food and drink companies can have the support of and work with the retail sector to build relationships and improve their competitiveness."
Last year’s programme resulted in Cashel Blue, Ballymaloe Sauces, Glenilen Farm, The Different Diary Company and Keogh’s Crisps exporting products to Tesco stores in the UK. The total value of retail sales for participating companies exceeded €4 million. Other companies involved in the 2012 programme secured listings in Tesco Ireland stores.
Companies taking part in this year’s programme will attend workshops; receive bespoke mentoring and access to relevant consumer data and consumer insights as well as gain an understanding of Tesco’s processes and procedures. Clear objectives and targets are set for each company to help them achieve key opportunities identified for their business with Tesco.
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