Bord Bia teams up with Sharlene Mawdsley and Daniel Lambert to promote World Egg Day
More than 638 million eggs were sold in Ireland in the last year
Print11 October 2022
To celebrate World Egg Day 2022, Bord Bia has teamed up with Irish athlete Sharlene Mawdsley and TV chef Daniel Lambert, to encourage Irish consumers to ‘Crack On’ and choose Bord Bia Quality Assured eggs.
New figures from Kantar Worldpanel have revealed that consumers in Ireland purchased over 638 million eggs in the last year. Despite changes in shopping and eating habits volume sales of eggs remain 7% higher than they were pre-pandemic in this country.
To coincide with World Egg Day, taking place this 14 October, Mawdsley and Lambert traded their knowledge in their respective fields, showcasing how eating healthy and nutritious dishes involving eggs, can feed into a busy and active lifestyle.
Mawdsley shared her winning formula as she put Lambert through his paces on the track to help him train for a healthy run. In return, Lambert turned the heat up in the kitchen by coaching Mawdsley as she prepared a delicious and healthy Bord Bia approved frittata recipe, with eggs taking center stage. This all helped to demonstrate how eggs can be an easy and nutritious way aid to fuel a healthy and active lifestyle.
“Eggs are such a staple of my diet whether I’m training or not,” said Mawdsley. “While I know my way around a racetrack, I wouldn’t say I know my way around the kitchen as well.It was great to learn from Lambert all the new ways I can prepare and enjoy eggs.”
Chef Daniel Lambert said eggs are the unsung hero of most recipes, “Simply put, eggs are a nutrition powerhouse. They are beyond versatile and one of the best sources of protein available in any recipe – be that for breakfast, lunch, or dinner.”
Hylda Adams, Bord Bia Brand manager said: “Eggs are a nutrition powerhouse; they are great value for money, versatile and suit almost any recipe at any time of day. They are loaded with essential vitamins and minerals, providing a key source of important nutrients that are needed as part of a healthy diet to help you be your best, every day.”
In the build-up to World Egg Day, Mawdsley and Lambert will be sharing social media content about how eggs provide a natural source of protein, perfect for an active and busy lifestyle.
Look for the Bord Bia Quality Mark on Eggs to ensure they have been produced to the highest standards. Visit BordBia.ie/Eggs or search ‘Bord Bia Egg Recipes’ for more egg recipes.
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