Iceland introduces new bonus card 2.0
Iceland's new loyalty programme gives shoppers one point for every €1 spent, working up to a €10 reward which can then be spent in-store
Print29 September 2020
Iceland Ireland has launched a new loyalty programme, Bonus Card 2.0.
Available now, shoppers will be able to spend €1 to get one point nationwide, working up to a €10 reward which can then be spent in-store. Existing bonus card customers as well as new customers who choose to register for the programme online will also be awarded with 500 free bonus points, meaning they will already be halfway to their first €10 reward.
Inspired by customer feedback, Bonus Card 2.0 offers a new rewards programme, allowing customers to receive a €10 reward added to their bonus card balance each time they reach 1,000 points when shopping in-store, which is then redeemable for 28 days after receiving the reward. To help shoppers keep track of their bonus points, the balance will be printed on the customer’s receipt, allowing them to see how close they are to their next €10 reward.
According to the supermarket, Iceland Ireland’s Bonus Card 2.0 will also make it easier for customers to save, giving €1 free for every €30 customers save to their card. What’s more, as Bonus Card 2.0 owners, customers will also be the first to find out about Iceland Ireland news, product launches and sales, including the double points weekends they will be able to avail of with their new card.
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