BWG executive appointed to International Spar Guild

Suzanne Weldon joined BWG in 2004 and has wide experience in FMCG and convenience retailing

Suzanne Weldon, marketing and communications director with BWG, which operates the Spar brand here in Ireland, has been named as Ireland's representative on the International Spar Guild, the global council of Spar International retailers and wholesalers made up of Spar operators from around the world.

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BWG marketing and communications director Suzanne Weldon has been appointed as Spar Ireland’s representative on the International Spar Guild, a global council of retailers and wholesalers comprised of Spar operators from around the world.

Commenting on her appointment, Suzanne Weldon said she is delighted to represent BWG and Spar Ireland at an international level during a hugely exciting period of growth for the brand. “I look forward to supporting our international Spar colleagues globally,” Weldon said, “and sharing BWG Foods experience as the market leader in convenience retailing in Ireland.”

Spar International has more than 12,000 stores worldwide and global sales in excess of €35 billion in 2017.

Suzanne Weldon joined BWG Foods in 2004, and has many years of experience in marketing with particular expertise in the FMCG and retail sectors.

Prior to joining BWG Foods, she was director of marketing and communications for the 2003 Special Olympics World Summer Games, a role for which she jointly received accolade of Marketer of the Year in 2003. Suzanne also served as president of the AAI (Association of Advertisers in Ireland) from 2015- 2017.

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