Core’s Jamie Macken appointed to the board of the ESA

Jamie Macken, new deputy managing director of the sponsorship practice of Core

The European Sponsorship Association welcomes to its board Jamie Macken, deputy managing director of the sponsorship practice of Core. As part of his agenda, he plans "to help the marketing industry recognise the role that sponsorship can play for building, growing and enhancing brands."

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Core, Ireland’s largest marketing communications company, is delighted to announce that Jamie Macken, deputy managing director of the sponsorship practice of Core, has been appointed to the board of the European Sponsorship Association (ESA).

The ESA is the voice of the sponsorship industry in Europe. It seeks to inspire, educate and raise standards within the sponsorship industry. As an ESA board director, Jamie will work with the wider marketing industry, advocating the recognition of sponsorship and the role it can play in building, growing and enhancing brands.

Voted Ireland’s best sponsorship agency in 2017, the work of the sponsorship practice of Core centres on strategy, negotiation and measurement for both sponsors and rights holders as well as negotiating, managing and evaluating media sponsorship.

Jamie Macken, deputy managing director of the sponsorship practice of Core, says: “We need to work closely with our peers across the marketing industry to ensure they understand the tenets of this fantastic medium. We must translate sponsorship effectiveness into a common language for the entire marketing industry and provide the best training and education for those starting their careers and those willing to learn more.”

Core, formerly known as Core Media, employs a team of 310 people and consists of nine practices – creative, data, investment, learning, media, recruitment, research, sponsorship and strategy. Core has been voted Agency Network of the Year for the last six years at the Media Awards and was also voted one of the top workplaces in Ireland by the Great Place to Work Institute for the ninth year running.

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