Gala unveils new own brand range

Pictured at the launch of Gala own brand is (l to r) Gary Desmond, CEO, Gala; Liam Peters, executive chairman, Gala and Paddy Power who was a guest speaker at the convenience Group’s annual conference

Gala has revealed the group's own brand range, which consists of 200 lines and is expected to generate an estimated €15 million of sales in 2011.

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Brand Central

Gala unveiled the group’s own brand range to over 200 retailers, at the Gala Annual Conference, in Carton House, Maynooth last month. The Gala own brand range consists of 200 lines and is expected to generate an estimated €15 million of sales for Gala in 2011.  

Based on current feedback and a successful trial period in the market, Gala is predicting that bottled water will become the leading product in the range and that a massive 1.5 million bottles of Gala water will be sold in 2011.

At the conference, Gala CEO Gary Desmond also announced a major step in the company’s distribution through a new partnership with Retail Direct Distribution (RDD), which is a fully fledged central distribution solution across both ambient and chilled for retailers.

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