7 top tips for an immersive retail experience
What’s In Store: A Retail Lens, featuring the Tony Chocolonely SuperStore in Amsterdam
Print27 February 2025
In this edition of What’s in Store, retail and shopper strategist Sharon Yourell Lawlor explores the Tony’s Chocolonely Super Store in Amsterdam – an immersive retail experience that’s a masterclass in brand engagement, category management, and shopper activation.
Shopping experience
From amplified availability to seamless digital integration and purpose-driven storytelling, Tony’s transforms chocolate shopping into an experience.
Read the full piece in What’s in Store and discover what’s shaping the future of retail here.
Read more: Key insights from a visit to Wegmans Manhattan flagship
Related Articles
Tony’s Chocolonely brings Easter range back to Irish shelves →
Fans 0
Followers