Jägermeister unveils ‘Manifest’, the world’s first super-premium herbal liqueur
First ever herbal liqueur in the super-premium category garners positive reception from the Hubertus Circle as "bound to resonate with connoisseurs”
Print26 April 2018
For the first time in its history, Mast-Jägermeister SE, the well-known family-owned company and maker of the most successful herbal liqueur on the market, will be unveiling a premium line extension: Jägermeister Manifest. The first ever herbal liqueur in the super-premium category will be available in Ireland from next month onwards in high-end bars, restaurants, hotels, and clubs. Manifest will additionally be sold in certain duty-free shops.
“Manifest is the proclamation of our brand story, our mind-set, our attitude, our statement of intent. Brought to life through a product,” said Henning Madea, head of global innovation & design, one of the leads in developing Jägermeister Manifest. “Our master distillers have used the utmost diligence and their wealth of experience to refine our strictly guarded Jägermeister recipe and enhance the production process,” added Dr. Berndt Finke, head of raw materials and manufacturing.
Nuanced composition
The elaborately crafted extraction of now more than 56 botanicals, the two-fold maturation process in small and large oak casks for more than 12 months, and a higher alcohol content (38% ABV) come together to create a nuanced composition that redefines the herbal liqueur segment. Manifest is a full-bodied, robust blend of flavours. Slightly sweet notes of anise and dried fruit give way to subtle spice and aromatic bitters, finishing in a marriage of vanilla and barrel oak.
The new clear glass bottle features a hand-applied Jägermeister emblem that underscores the tawny copper colour of the super-premium liqueur. Jägermeister Manifest is served as a chilled shot in a custom tumbler.
Targeting exclusive group
Only 60,000 bottles of the premium liqueur can be produced in the first year. Yet, according to Michael Volke, chairman of the Executive Board of Mast-Jägermeister SE, that same elaborate production process makes all the difference. “We are targeting an exclusive group of consumers,” Volke said, “who share our appreciation for the unique, tastemakers who set new trends and who can truly savour the experience of a super-premium herbal liqueur.”
Members of the Hubertus Circle, an international network of bartenders, conducted the first blind tastings; their reactions were overwhelmingly positive. In fact, Nils Boese, global brand ambassador, Jägermeister and leading Hubertus Circle member, described it as “a highly unique and captivating composition that is bound to resonate with connoisseurs”.
For more information, visit https://www.jagermeister.com/en/manifest.
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