Guinness launches latest GAA campaign, ‘Bound Together’
Guinness has launched its new 2018 GAA campaign, ‘Bound Together’, which shines a light on the GAA and aims at uniting communities across Ireland.
Print5 June 2018
Guinness has launched its new 2018 GAA campaign, ‘Bound Together’. Continuing from last year’s ‘Behind Every Great Town’ campaign, this year Guinness will shine a light on the GAA and how it unites communities across Ireland.
GAA fans are bound together and are passionately connected to their local tribe. Guinness will bring the vibrant county colours of the GAA to life through this new fully integrated campaign that went live on 4 June across TV, OOH, digital and social channels.
The new OOH creative uses an ink technique to represent both the movement and dynamism of the sport of GAA and the liquid binds the stories together. It highlights the passion and commitment of fans, players and communities, showing how sport unites them.
Each county all over Ireland will see the sub-text of Bound Together feature their own unique county colours. County colours are a powerful form of cultural expression and communion within the GAA community. It’s county colours that strengthen the unique bond with the GAA and are an expression of fan identity and a motif to bind them together.
Speaking on behalf of Guinness, Guinness senior brand manager for Europe, Alexa Wolff said: “Bound Together epitomizes the power of the GAA community and further strengthens our long commitment to Gaelic Games.”
The ‘Bound Together’ campaign was created by advertising agency BBDO Dublin in collaboration with Wilson Hartnell.
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