You decide next Kit Kat Chunky flavour!

Four limited edition flavours - orange, white choc, double choc and peanut butter - are battling it out to become the next permanent Kit Kat Chunky flavour

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Brand Central

14 February 2012

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Kit Kat Chunky is calling on chocolate lovers to select a new flavour to join the range – the Kit Kat Chunky Champion. A national integrated campaign is kicking off to ask the nation to decide which will be the next permanent Kit Kat Chunky flavour. Four limited edition flavours will be competing – orange, white choc, double choc and peanut butter. They will be available in stores nationwide from 23 January and the public will be encouraged to try each one before casting their vote for their favourite flavour on a dedicated Facebook page. The Kit Kat Chunky flavour with the most votes by 24 February will be crowned the ultimate Kit Kat Chunky Champion and secure a place on the Irish market! The €500,000 media support campaign will include TV, radio, outdoor, PR and digital activity. To vote visit www.facebook.com/kitkatuk.

 

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