Yoplait reveals healthier Petits Filous and Frubes recipes

Yoplait has reduced sugar in Petits Filous and Frubes without adding sweeteners or thickeners, while continuing to educate parents on the benefits of fortified kids’ yogurts
30 January 2025
Yoplait, the yogurt expert, has kicked off the New Year with two new reformulated recipes on its leading kid’s brands, Petits Filous and Frubes, to ensure that its products are even healthier, yet still retain the same delicious taste.
Since 2015, Yoplait has improved the health credentials of its kids’ portfolio globally by reducing sugars by 25%.
“Petits Filous and Frubes are well-established and much-loved brands for many families in Ireland. These same families have come to expect our unmatched product quality and premium taste which is an integral guarantee for all Yoplait brands,” said Deirdre Lowry, brand manager, Yoplait Ireland.
Lowry noted that it is important to Yoplait to guarantee healthier products on an ongoing basis and in this instance, we have managed to reduce sugar without resorting to adding thickeners, sweeteners, processed fibres or flavours.
Ongoing mission
Yoplait’s ongoing mission is to educate consumers about the nutritional value of fortified kids’ yogurts and attract ‘lost consumers’ back into the category.
“International reports inform us that many children are at risk of poor development and growth because they were lacking key nutrients such as Vitamin D, Calcium and Iodine, all of which are found in fortified kids’ yogurts,” noted Lowry.
These same insights showed that some parents were switching from kids’ yogurts into biscuits, cakes and confectionery – all of which are low in essential nutrients.
Education and awareness
Yoplait will continue with its education and awareness campaign into 2025 and its kids’ brands will continue to drive relevance and excitement with consumers.
This month, Petits Filous will roll out a fresh new-look which emphasises the health credentials of the brand with a focus on bone health and Frubes is running an on-pack promotion offering a once in a lifetime family trip to Japan, a first for the kids’ yogurt category.
“If we are able to re-educate about the positive nutritional benefits, showcase our brands to consumers and encourage them to switch back, we have identified a significant potential sales opportunity for retailers over the next five years” concluded Lowry.
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