Yazoo launches new ‘Inspirations’ range to drive dairy drink sales
With a recommended retail price of €1.99 and available in cases of 12, the new flavours offer a strong margin opportunity for retailers
Print3 June 2025
Yazoo has recently introduced Birthday Cake and Caramel Blondie flavours ready for summer.
Available in wholesale and grocery now, the Yazoo ‘Inspirations’ range, featuring Birthday Cake and Caramel Blondie flavours, has been developed to capitalise on the growing consumer demand for indulgent, on-the-go treats and support driving incremental sales for retailers.
With a recommended retail price of €1.99 and available in cases of 12, the new flavours offer a strong margin opportunity for retailers.
Hitting shelves
Ella Freeman, commercial marketing manager, GM Marketing, said: “As the exclusive distributors of Yazoo in Ireland, we are preparing for a busy summer as the new Inspirations range hits the shelves.
“With consumers continuing to seek affordable ‘pick me up’ moments, sales of dairy drinks are performing well in the UK, growing faster than the market at +28.4% YOY.
“This success is buoyed by the performance of the Yazoo brand, which sells two bottles every second across the UK.
“Our ambition is to replicate this incredible success in Ireland.”
Ella continued: “We hope that Irish retailers see the success of Yazoo in the UK and recognise the opportunity to offer consumers a range of high-quality, indulgent products that satisfy the desire for great taste and value – from a brand that consumers know and trust.
“These unique flavours aim to drive incremental sales by attracting new customers and increasing basket spend.”
Following an extensive R&D process, which included taste tests with over 2,000 consumers, the two new Yazoo flavours outperformed the leading indulgent flavoured milk in testing, with a higher overall appeal, purchase intent, and taste preference.
Two-thirds of people felt that these flavours were unique to the market, with testing results demonstrating a 91% concept appeal and a high purchase intent of 82%.
“Yazoo has always been about delivering delicious and convenient milk flavoured drinks that consumers love,” says Gabriella Sudall, marketing manager, FrieslandCampina UK Ltd.
“With our new Yazoo Inspirations range, we’re taking that to the next level.
“These unique flavours, inspired by popular treats, offer retailers a fantastic opportunity to tap into the growing demand for indulgent, on-the-go options and drive incremental sales.
“We’re confident that Birthday Cake and Caramel Blondie will be a hit with both existing Yazoo fans and new customers alike.”
Packaged in 100% recycled plastic (rPET) bottles with easily peelable sleeves and tethered caps for effortless recycling, Yazoo Inspirations is as convenient as it is delicious. Consumer feedback directly influenced the packaging design, ensuring maximum shelf appeal and encouraging impulse trial.
Yazoo Inspirations Birthday Cake and Caramel Blondie are available through all major wholesalers.
Read more: GM Marketing appoints new commercial director
© 2025, ShelfLife by Ryan Brennan
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