Worth a packet

As Ireland approaches the BBQ and picnic season, rising demand combined with shifting consumer preferences offers a prime opportunity for growth and innovation in the snack sector, Donna Ahern reports

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The Irish crisps and snacks market is experiencing significant growth, particularly as the summer season approaches. 

According to the most recent research from Statista.com, In Ireland, the Snack Food Market is seeing a rise in demand for healthier and more sustainable snack options. This trend aligns with the global shift towards healthier eating habits and conscious consumption. To cater to this demand, industry stakeholders are introducing new product lines with natural, organic, and plant-based ingredients. Additionally, there is a growing trend of snack companies partnering with local farmers and focusing on sustainable sourcing and packaging.  

The data indicates that these trends are not only significant for the health and well-being of consumers, but also for the sustainability and competitiveness of the snack food industry in Ireland. As consumers become more conscious about their food choices, industry stakeholders will need to continue adapting and innovating to stay relevant in the market. 

Despite the surge in new product development and healthier snack innovations, Irish consumers remain strongly loyal to their favourite traditional brands. Familiar household names continue to dominate the market, reflecting deep-rooted brand loyalty and nostalgic preferences. 

As Ireland enters the BBQ and picnic season, the combination of increased demand and evolving consumer preferences presents a prime opportunity for retailers and manufacturers to capitalise on the growing snack market. 

Continuous innovation and creativity

A selection of Tayto’s crisps and snacks

2025 is shaping up to be another remarkable year for Ireland’s top crisps and snacks brand*, Tayto, as they continue to bring innovation and creativity to the snacking category.   

Starting in true New Year fashion, there was a focus on the Tayto lighter choices range with a portfolio activity featuring their Tayto Lentil Chips, Treble Crunch and popcorn sub brands. This was spear headed with a robust marketing campaign for Irelands No. 1 lentil chips brand*, Tayto Lentil Chips across TV, BVOD and digital audio.   

As 2025 progressed, love was in the air and Tayto brought back one of 2024’s top ranking NPD lines, Tayto Hearts. These spicy heart shaped limited-edition snacks were supported with a comprehensive PR and social campaign.    

Tayto has enhanced their multipack offerings with the introduction of flow-wrap packaging across several products, achieving an impressive 30%+ reduction in packaging. This eco-friendly initiative reflects the brand’s commitment to sustainability in an evolving marketplace. Also, For the first time ever, Tayto Jonnie Onion Rings and Tayto Prawn Cocktail are now available in a convenient six-pack format. These beloved classics are poised to attract consumers and drive incremental sales.  

Tayto’s ‘Add some Crunch to your lunch’ campaign also continues for another year, strategically targeting the lunch time purchase occasion through a nationwide radio partnership across multiple stations, engaging consumers with time focused radio ads.  

Following the successful launch of Tayto Cornados in 2024, Tayto have introduced a new spicy flavour in the range. This corn-based snack will be supported by a dynamic marketing campaign from May to June, featuring an exciting new product focussed TV advert aimed at captivating consumers and generating buzz. This is a fantastic opportunity to engage consumers with seven out 10 stating they would buy this flavour**!   

Demand for Tayto’s limited-edition crisps continue to grow with previous releases selling out quickly. This year’s exciting flavour which is due to land in-store this summer offers the same potential. Retailers are encouraged to stock up at launch to meet the anticipated high demand!  

As you can see Mr. Tayto has had a busy first half of the year! Stay alert for exciting developments from the Tayto brand and make sure your shelves are well-stocked with the full Tayto range to enjoy a boost in sales for the remainder of 2025.   

Source: * Based in part on data reported by NIQ through Nielsen IQ Database for Crisps, Snacks, Nuts & Popcorn market for 52-week period ending 23 March 2025, for Ireland Multiples and Retail Channels.  Copyright © 2025 **Eolas Consumer Taste Test January 2025. 

‘Go Hunky Dorys or Go Home!’

‘Go Hunky Dorys or Go Home!’

Hunky Dorys, Ireland’s No.1 crinkle cut crisp brand*, kicked off 2025 with its “Rugby Roulette” competition aligned to the at home rugby snacking occasion. Thousands of consumers entered their competition, spinning the wheel for a chance to win exciting prizes. The campaign was executed through in-store activations and across social media, reinforcing Hunky Dorys’ as the preferred snack choice for rugby fans. 
 
Renowned for itsbig bold flavours, Hunky Dorys have just launched its new Hot & Spicy flavour crisps! This fiery flavour launched with a high-impact, 360-degree marketing campaign featuring the return of the iconic ‘Christy the Crinkler’ TV advert, eye catching out of home displays, content creator partnerships, and engaging in-store POS. With impulse and sharing-size packs available in trade, this new flavour looks set to be a fan favourite.   

Hunky Dorys will continue to engage shoppers with their new flavour and in store executions and retailers are encouraged to stock up and prepare for a busy summer ahead!   

Source: * Based in part on data reported by NIQ through Nielsen IQ Database for Crisps, Snacks, Nuts & Popcorn market for 52-week period ending 23 March 2025, for Ireland Multiples and Retail Channels.  Copyright © 2025  

Ireland’s top hand cooked crisp brand

‘Taste above everything else’

O’Donnells Hand Cooked Crisps have cemented their place as the top hand cooked crisp brand in Ireland, commanding a 12.1% value market share*. Over the past 15 years, O’Donnells has captured the hearts of Irish consumers with its superior quality and premium range of flavours.  

The O’Donnell family hails from Seskin Farm, Co. Tipperary and has over 300 years of expertise, passed down through seven generations, perfecting the art of potato growing, yielding the finest quality hand-cooked crisps that fans of the brand have come to expect.  

O’Donnells holds the esteemed position of being Ireland’s most honoured crisp brand. O’Donnells has garnered 12 esteemed awards including 4 Great Taste Awards, 3 Irish Quality Food Awards and five Free From Food Awards. These prestigious accolades serve as a testament to the exceptional quality offered by Ireland’s favourite hand cooked crisp brand**.  

As we welcome longer days and warmer temperatures, O’Donnells is excited to engage with consumers during their social dining experiences.  O’Donnells is proudly partnering with the Ballymaloe Food Festival in May, engaging with fellow food enthusiasts both on and offline. Furthermore, O’Donnells will return to showcase at Bord Bia Bloom in June this year, we warmly welcome you to pop by and say hello!  

O’Donnells continues to feature on the national airwaves with lunchtime sponsorship on Today FM, running weekdays from 12pm-2pm, building mental availability during the lunchtime snacking occasion.  

For summer gatherings with friends, O’Donnells crisps are the ultimate choice!  

As always, O’Donnells crisps are gluten free and suitable for vegetarians, with no artificial colours or flavours and no MSG/GM ingredients.  

*Based in part on data reported by NIQ through NielsenIQ Database for Crisps & Snacks for 52-week period ending 23rd March 2025.  Copyright © 2025  

** 2024 Awards:  Four x Great Taste Awards and three x Irish Quality Food Awards and five x Free From Food Awards.  

Bob Snail: The fun, all-natural fruit snack making waves in Ireland 

Fruitful fun for everyone

When it comes to snacking, consumers are reaching for options that are fun, tasty, and made with simple ingredients. That’s exactly where Bob Snail comes in — a vibrant, all-natural fruit snack brand that’s growing across the globe and now charming Irish retailers and shoppers alike.  

100% fruit & berries. Nothing else.  

What makes Bob Snail special? It’s simple: just fruit and berries. No added sugar. No preservatives. No artificial colouring. No gluten. Suitable for both adults and children, Bob Snail offers a naturally sweet option with no hidden ingredients.  

Made through a unique low-temperature process, Bob Snail snacks preserve the best of fruit’s natural goodness — perfect for today’s health-conscious consumers seeking a guilt-free treat.  

A global favourite, now in Ireland  

Since launching in 2016, Bob Snail has won over families in 40 countries. Its playful branding, honest ingredients, and innovative formats have made it a go-to choice in supermarkets, convenience stores, and kids’ lunchboxes worldwide.  

Now available across Ireland, the range includes:  

• Fruit Rolls (30g & 60g) – A fun and playful format for kids, perfect for lunchboxes and smart snacking. 
• Fruit Stripes (14g & 84g) – A convenient format for on-the-go snacking, solo or shared. 
• Eat & Play (20g) – Two fruit rolls and a collectible toy in every box, with new characters launching every six months. 

Loved by kids. Chosen by adults 

Originally designed for children, Bob Snail has become a favourite among adults too — especially those looking for clean-label alternatives to traditional sweets. Whether at home, on the go, or in the office, Bob Snail fits the moment.  

Brought to Ireland by Ampersand  

Bob Snail is distributed in Ireland by Ampersand, one of the country’s most trusted FMCG distributors with over 80 years’ experience. Known for building successful brands and long-term retail partnerships, Ampersand has a proven track record in bringing innovative and exciting products to market.  

With growing demand for better-for-you snacking, Ampersand sees huge potential for Bob Snail to grow its footprint in convenience, forecourt, and grocery channels nationwide.  

It’s healthy. It’s tasty. It’s fun. It’s Bob Snail.  

To order contact your Ampersand representative or call +353 1 4130100 or you can email  info@ampersandsales.ie for more information.  

Cheez-It unveils new Cheese, Sour Cream & Onion flavour in Ireland 

Cheez-It new Cheese, Sour Cream & Onion flavour

Cheese enthusiasts, get ready for a new taste sensation! Following the overwhelming success of its initial launch, the $1 billion American snack brand – Cheez-It – is thrilled to introduce a brand-new flavour to the Irish market: Cheese, Sour Cream & Onion flavour1.  

This latest addition promises to deliver the same irresistible crunch and cheesy goodness that fans adore, now enhanced with the tangy zest of sour cream and the savoury hint of onion. Baked with 100% real cheese, Cheez-It Snap’d offers a perfectly thin and crispy snack that’s both delicious and satisfying.   

Since its debut in Ireland, Cheez-It Snap’d has quickly become a favourite. In the latest 24 weeks to the 26 January, Cheez-It has contributed 48% of value growth in the Crisp category2. The new Cheese, Sour Cream & Onion flavour is set to continue this trend, providing snack lovers with another delectable option.   

Launching nationwide in early April 2025, this new flavour is perfect for any occasion, whether it’s a party, an afternoon snack, or a savoury treat.  

Senior Brand Manager, Ann Rose Eng: “We’re absolutely delighted to bring another exciting flavour to Ireland! Given the fantastic response to our initial launch, we’re confident that Cheese, Sour Cream & Onion flavour will be a hit with our Irish fans, as an already firm favourite flavour with the Irish consumer.”  

Cheez-It Cheese & Chilli (120g and 40g), Double Cheese (120g and 40g) and Cheese Sour Cream & Onion (120g) are available from all major stockists in Ireland.   

1Cheez-It Sales, 52w/e 28 October 2023, Total US x AOC + Conv, Nielsen  

2Nielsen ScanTrack, L24wks to 26 January 2025  

Indie Bay launches new Pretzel Thins: The feel-good snack 

Indie Bay Lightly Salted Pretzel Thins

Indie Bay making their debut into the market with the launch of New Indie Bay Pretzel Thins.  

They have all the punch of a pretzel and the crunch of a crisp with less fat and calories, making them the ultimate feel-good taste-good snack.   

They are baked until light and crispy to make the most delicious satisfying snack that would rival the crispiest of crisps.    

• Great Taste award winner  

• Baked, never fried  

• 70% less fat than crisps  

• Source of fibre  

As snacking continues to rise in popularity, consumers are demanding healthier, more innovative options. Indie Bay Pretzel Thins meet this need perfectly, offering the ultimate snacking satisfaction in a unique, crispy format.  

Available now in convenient 35g packs at an RRSP of £1 / €1.25, the launch is supported by a nationwide awareness and sampling campaign to ensure everyone gets a chance to try this must-have snack.  

For more information or to stock up, contact: hello@indiebaysnack.com  

Forest Feast launches Truffle & Pecorino Roasted Nut Mix

Forest Feast Truffle & Pecorino Roasted Nut Mix

Premium snacking brand Forest Feast continues to innovate with the launch of their new Truffle & Pecorino Roasted Nut Mix. Forest Feast is dedicated to crafting exceptional snacks that delight the senses, sourcing the finest ingredients from around the globe. Every batch is carefully handcrafted at their committed manufacturing site in Co. Armagh to deliver an indulgent snacking experience.  

A new gourmet snack blend featuring slow-roasted peanuts, cashews, almonds, pecans, and macadamias, seasoned with zesty Italian Pecorino cheese and enriched with the earthy flavour of black truffle. This innovative offering caters to the growing market for premium, high-quality snacks, providing a standout option in the snacking category.  

Contact hello@forestfeast.com for further details or to discuss stocking the range. 

Can you handle the heat?

Keogh’s range

Keogh’s Ghost Chilli & Sour Cream

Keogh’s has seen phenomenal growth in 2024, growing eight times ahead of the market*, with unique flavour profiles and quality being key drivers of the grá for the Irish brand in the hearts and minds of consumers. Keogh’s noted that it is thrilled to share its new innovation coming this Summer 2025 – Ghost Chilli & Sour Cream.  

A fusion of elements inspires this flavour – from the award-winning success of its Sweet Chilli and its Shamrock & Sour Cream flavours to global trends highlighting the desire for thrill-seeking experiences. The fiery heat of ghost chillies is balanced with the cooling tang of sour cream appealing to adventurous snackers and spice lovers alike.  

Crafted in small batches on the family farm in North County Dublin, Keogh’s select only the best potatoes for superior quality and taste, gently cooked using the finest quality of high oleic sunflower oil. Its partnerships with local Irish suppliers create the delicious flavours and distinctive taste Keogh’s is world-famous for – the ghost chillies are grown specifically for Keogh’s by Taylor’s of Lusk.  

Ghost Chilli & Sour Cream will be launched at Bord Bia Bloom, in the Pheonix Park from 29 May  –  2 June and available nationwide. Be sure to get them while they’re hot – If You Keogh, You Know!  

Source: Nielsen 12 wks w/e 29.12.2024  

‘Fan favourites’

Manhattan Popcorn

Manhattan Cheese & Onion crisps

Manhattan Onion Rings

Manhattan Popcorn, Ireland’s number 1 and ‘best loved Popcorn on the market. Since 1957, the O’Neill family has been developing the Manhattan brand and products to be the best they can be while remaining an Irish family-owned business across three generations.  

The Manhattan Popcorn range has been a fan favourite since the beginning. It is made from premium quality corn and is popped to perfection. The unique flavour of the popcorn brings you the perfect freshly popped salted popcorn experience.   

Manhattan Salted Popcorn is the original (OG) of the Manhattan range. It is Genetically Modified Organisms (GMO) free and suitable for both vegetarians and vegans. The ingredients that are used are simple, just corn, oil and a little salt, with nothing else needed. There is no better snack!  

New to the Manhattan range are their Onion Rings which are growing in popularity, so much so that a 100g share bag has been added alongside the 45g size. This new addition was a great success on social media when it originally launched and is becoming available in more and more shops. Packed with flavour, like the Manhattan Crisps, these are fast becoming another fan favourite.  

Custom snack solutions  

Nutty Delights, Ireland’s ‘first dedicated’ nuts and dried fruit retailer, continues to grow its presence in the Irish snack market through its focus on quality, freshness, and innovation. With roasting, blending, and packing managed in-house at their Dublin facility, the brand offers a wide range of product formats – from eco packs to premium gifting and bulk.  

Now supplying to over 400 stores across the country through Musgrave, BWG, and other key retail partners, Nutty Delights has established itself as a go-to supplier for retailers looking to stock high-quality, fast-selling snack lines. It’s strong focus on shelf-ready merchandising, customer support, and flexible pack sizes makes the brand an ‘ideal partner’ for stores of all sizes.  

Beyond retail, Nutty Delights also offers white-label solutions and food service offerings, with a growing number of businesses choosing its custom snack solutions. As Nutty Delights looks ahead to 2025, the team is focused on continued product development and expanding their footprint in both domestic and export markets.  

For wholesale, retail or enquiries, visit: sales@nuttydelights.ie  

 New to the collection, all the cheese, designed by Proper

All the Cheese Lentil Chips and Mature Cheese Popcorn

Cheese lovers rejoice; the fastest growing major snack brand is shaking up the snack aisle once again. This time, taking on an all-time favourite flavour by designing their first ever cheese range.   

Cheese is a national treasure, widely loved by the Irish and Brits, and this is also the case for cheese snacks. Dairy is in-fact the biggest flavour in crisps, snacks and nuts with over £750 million (€881,850) spent on cheese-flavoured snacks every year. Proper is tapping into this demand with its new cheese collection.   

When others do cheese, Proper brings you All the Cheese Lentil Chips. A homage to the fromage that blends Cheddar, Emmental Mozzarella and Gouda into a crispy savoury snack.   

While the popcorn market has long been led by sweet flavours, PROPER sees a major opportunity to bring real cheese to the popcorn aisle, leading the way in flavour-packed snacking by launching Mature Cheddar Popcorn. A golden cascade of rich, tangy mature cheddar that offers a lighter high fibre alternative to traditional cheese flavoured snacks.    

Both new products are available in sharing bags and single-serve formats, launch in May are available from Dunnes, SuperValu, and Centra stores.  

Founded in 2011 by Cassandra Stavrou, Proper is part of Proper Snacks. Known for its award-winning popcorn and lentil chip ranges, particularly their top-selling Sweet & Salty Popcorn. With £62,9 million (€73,9 million) RSV and 7% growth year-on-year, Proper continues to redefine modern snacking.   

Crisps and Snacks category research findings 

Recent research conducted by Shopper Intelligence’s shows that the Crisps and Snacks category is one of the most impulsive categories 

The Crisps and Snacks category is one of the most impulsive of the 194 categories that we measure in our program annually (rank #24). Not only does this category need to be visible and disrupt shoppers instore to remind them to purchase, but when we do it can drive category growth as this shopper is open to spending more/buying extra volume on NPD, and instore displays can also create a ‘craving’ (ie our ‘buy because I feel like it’ metric). So, this category is all about being seen in-store. However, our satisfaction scores show that this is not an area shoppers are particularly happy with! Navigation scores are below average (ie how easy is it to find) and even when they do find the category, ‘availability’ scores also rank particularly low (#139). Work to be done here to address this key category priority. 

 ***PIC/ /ShelfLife2025May_v2pptx

Becky Allan, marketing manager, Takis 

Takis Blue Heat

Takis Fuego

Takis Dragon Sweet Chilli

 ***PIC//Becky Allanpng 

Becky Allan, marketing manager, Takis

MARKET OVERVIEW  

Snacks are growing at a rate of +2% value sales year-on-year and Takis sales over-index on distribution1.    

The crisps and bagged snacks market is a huge profit driver for retailers, operating in a value category that is worth £4.19 billion (€4,93 billion) YTD (a 2% value increase YoY), seeing 2.84 billion packs sold a year2.   

Category volume retail sales of crisps, savoury snacks and nuts are up 4% compared to pre-COVID levels in 2019, even when factoring in the cost-of-living challenges that consumers have faced over the last two years3. The category has been shielded from cutbacks for several reasons – snacks constitute a relatively small percentage of household shopping expenditure, the UK has a strong snacking culture, there is ample scope for trading down within the category and the rate of NPD from the major brands keeps consumers interested and engaged4.   

Category value sales grew by 14% in 2023, following on from the 12% increase seen in 2022, to reach £6 billion5. This is largely due to increased prices and the impact of inflation. In fact, the category could have experienced even more value growth were it not for consumers trading down, with own-label gaining volume share in crisps/crisp-style snacks and popcorn6.  

While volume sales have been limited by cost-of-living pressures, they have still done remarkably well, with sales keeping above their pre-COVID level in 20197. It is expected that the crisps, savoury snacks and nuts market will experience growth of 18% between 2023 and 2028 to reach a value of more than £7 billion8 (€8.23 million). 

As for Takis, the brand has experienced YoY growth of 10% value and 15% volume, selling seven million packs in the UK, with Fuego landing as its number 1 flavour9.  

The category has been heavily impacted by inflation; when looking specifically at crisps, it was running at 11.8% in December 2023 compared to 8% for all food10. In fact, high inflation has been the main driver of value sales growth in 2023 although it is expected to come down this year (2024), which will in turn slow down value retail sales.   

Own label is impacting most categories, and the snacking category is not exempt. Young families, the so-called middle-classes and retirees are the consumers favouring own-label over branded – most likely because they are more budget conscious than any other group11.  

 Trends  

Intense flavours will continue to dominate – 35% of consumers say they buy intensely flavoured crisps and bagged snacks because they like spice, 30% because they like intense flavours and 33% because they like to explore new flavours12. This makes clear that NPD around intense flavour will be key to maintaining consumer interest.  

When it comes to shopper attitudes to snacking, bold and strong flavour choices are dominating purchase decisions. While planned purchases lend themselves to ‘weaker’ flavours, impulse purchase (57% of shoppers buy bagged snacks at least once a week13) is where intense flavours, such as chilli and paprika, have their moment to shine14.  The ‘Need for Heat’ is not showing any signs of stopping, as 33% of snackers are looking to explore new intense flavours in the category15, suggesting a continued interest in spicy flavour profiles.  

 Intense snacks are key to capturing the attention of impulse shoppers, and the ‘Need for Heat’ is showing no signs of stopping, as the ‘heat’ sub-segment of crisps and snacks is outperforming the market in both 52 and 12 week sales periods16.  

Packaging sustainability will continue to stay top of the agenda, with brands being challenged to increase the recyclability of their packaging and reduce the impact of packaging production on the environment.  

 Brands leveraging ‘better for you attributes’ such as reduced salt, high in protein etc will continue to hold consumer interest. Wellbeing trends and evolving HFSS regulations means that their interest in products with ‘healthier’ attributes will continue to grow17. Yet at the same time, it’s important to remember that consumers snack for a variety of reasons, and crisps and snacks are primarily bought as a treat. So, while shoppers are being more mindful of their health, we expect them to continue seeking out their favourite brands as a way to treat themselves too.    

Merchandising 

The crux of in store merchandising in this category comes down to recognising the two different shopper journeys for parents and Gen Z, with the former favouring the planned shop and the latter leaning towards impulse purchases.    

Four in five category shoppers (78%) know what they’ll buy before buying, which means that 23% of shoppers visiting the main aisle haven’t made up their mind on what to buy18, demonstrating the need for eye-catching main aisle merchandising and convincing POS activations. Conversely, the fact that so many consumers start their weekly shop knowing what they want to buy highlights the importance of brand marketing out of store, and the need to capture consumers’ attention at multiple touchpoints in their purchase journey.   

When it comes to impulse, 25% of consumers buy crisps and bagged snacks one a week, with a further 23% buying them twice a week19. In fact, 40% of consumers buy crisps on the go with this figure rising to 56% for Gen Z20. This is compared to the 56% of parents (vs 40% of Gen Z) who buy crisps for days out – a more likely planned purchase21. This demonstrates the importance of merchandising for both audience groups and appreciating that their shopper missions differ – and they therefore need to be reached via merchandising in different ways.   

The key to impactful in-store merchandising is ensuring brand stand out with messaging that resonates – the snacking category is competitive, and brands are targeting Gen Z, such as Takis, are engaging with a consumer that has huge demands on their attention. Cutting through is vital, and it will be interesting to see innovations, such as the use of dynamic, in-aisle digital display ads, for example, roll out in store.  

Merchandising advice 

There are three key areas where retailers can look to boost their profits:  

1. Ranging  

Ensuring you have a wide range of snacks will ensure you capture the attention of customers with varying wants and needs.  Consider not just flavour variety but also offering multiple pack-sizes, to provide snacking solutions to both individual shoppers and those looking for sharing formats.  

      2. Promotional offers  

Boost profits by offering promotional offers for your snacks, including meal deals.  Shoppers are often looking for deals that they deem good value for money, and meal deals are a way to drive incremental sales as encouraging a trade-up from a main and drink purchase.  

     3. Attention-grabbing POS  

Consider placing promotional materials in high-traffic areas of your store, to capitalise on the impulse purchase occasion. Use this POS to highlight both new products and best-sellers, to ensure shoppers are aware of all SKUs on offer.  

At a time where HFSS regulations prohibit certain forms of advertising, Takis’ bold, bright branding stands out on shelf and attracts both new and repeat customers to retailers’ snacking offerings.  

Takis ‘set to paint aisles blue with launch of Blue Heat 

The fastest-22growing snack brand with cult following, Takis is set to spice up aisles up and down the country with the launch of Blue Heat – the latest addition to its bold and intensely flavoured range of rolled tortilla chips. Following huge success in international markets, the striking blue snack that is the brand’s number two flavour in the US,23 will be available nationwide from 5th March onwards, rolling out through the convenience channel via wholesalers.  

The launch taps into the continued demand for spicy snacks in the UK. The bagged snacks category continues to grow and is now worth £4,19 billion (€4,93 billion) in value24, and within that, the ‘Heat’ segment is out-performing total crisps at +9% value sales in the last year25. Takis is perfectly placed to cater to this demand as the brand is outperforming the market, growing in value sales by 10% in the last year26.  

 Becky Allan, marketing manager, Takis, said: “There is no denying that UK consumers love a bit of spice. Gen Z in particular are leading the way with this and becoming more adventurous in their snack options. Takis Blue Heat has already seen incredible success in international markets, garnering a huge cult following. With its unmatched intensity across heat, flavour and visual appeal this new launch is set to resonate strongly with UK consumers and drive further growth within the category.”  

Already a fan favourite across the globe, Takis Blue Heat delivers an explosive combination of chilli and lime flavours, designed for those who crave adventure in their snacking experience. The bold new offering joins the brand’s popular lineup, which includes best-sellers Fuego and Dragon Sweet Chilli.  

Retailers can get their stock from the below wholesalers:  

 About Takis:  

Takis has over 15 flavours in its range globally, including Dragon Sweet Chilli and Spicy Fajita. It has also expanded into Hot Nuts with its Fuego and Flare flavour varieties.   

Takis – The Most Intense Snack in Town  

Do you have what it takes to handle the intensity of Takis rolled tortilla chips? Are you able to stand a crunchy bite of our full-on flavour? Because these are no ordinary corn chips. Takis chips are only for the strong. The brave. The daring.  

For more information, contact Takis at takis@wildcard.co.uk 

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