World of Coffee creates Dublin Ambassadors’ Club

Ambassadors' Club aims to cement Dublin's reputation as a quality coffee destination


Brand Central

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28 January 2016

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Speciality Coffee Association of Europe (SCAE) Ireland has launched an exciting new programme as Dublin gears up for World of Coffee 2016. The local chapter has created a new World of Coffee Ambassadors’ Club which will feature up to 35 top cafés, restaurants, hotels and bars serving quality coffee in the Irish capital, and support them through a range of training and marketing initiatives.

The 35 establishments participating in the programme signed up to help improve the standard of coffee preparation and service in Dublin, ahead of Europe’s number one coffee week when over 10,000 people from more than 100 countries will converge on Dublin.

Dublin: A coffee destination

SCAE believes the commitment and passion of the current coffee ambassadors is guaranteeing that Dublin will resonate as a quality coffee destination. The programme also highlights the trend across the foodservice sector for the need to improve the quality of an establishment’s coffee offering.

According to Paul Stack, operations director with Marco Beverage Systems, president of Speciality Coffee Association of Europe and chair of the SCAE Ireland Strategy Group: “We wanted to create a programme which could take energy from SCAE’s World of Coffee and leave a positive legacy behind when the event rolls out of town. The Ambassadors’ Club ensures speciality coffee standards of coffee preparation and service are embedded in the businesses involved and lead the way as a benchmark for excellent coffee service in Dublin.”

By April 2016, the businesses taking part in the World of Coffee Dublin Ambassadors’ Club will have received three off-site training days, a one-to-one on-site training session plus three on-site audits completed by an independent auditor.

About World of Coffee 

Owned and organised by the Speciality Coffee Association of Europe (SCAE), World of Coffee states it is is the flagship event in the European coffee calendar, now in its 16th year. The event brings thousands of coffee professionals and those from beyond the core coffee community across the globe together for a three-day celebration of coffee each June.

Following the success of World of Coffee Gothenburg, SCAE anticipates an even bigger event in Dublin. Find out more about SCAE’s plans for World of Coffee Dublin 2016 on:, where you can also beat the queues by registering for tickets in advance.



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