13 September 2008 | 0
A legend will be reborn on 6 October when the chocolate bar that got over 40,000 people talking on Facebook alone, Wispa, officially returns. When Wispa returned for a short time last year, Irish people witnessed 3,006,288 bars fly off shelves.
This record breaking success awarded Wispa a place in the brand hall of fame, as the first Cadbury brand brought back by consumer demand and the biggest ever of its kind in Ireland. A Wispa McFlurry icecream selling in McDonalds on 10 September for five weeks provides further publicity.