Win a trip to the Edinbugh Festival with MacArthur’s
Scottish whisky blend, MacArthur's, is offering consumers the chance to visit the Edinburgh Festival
Print19 April 2011
Scottish whisky lovers will be given the opportunity to experience a true taste of Scotland this summer as MacArthur’s, the traditional Scottish whisky blend, is launching a promotional campaign offering consumers the chance to win a trip to the Edinburgh Festival.
The brand is now poised to experience increased spring and summer sales as it launches a major all-island text-to-win consumer promotion, the principal prize of which is a weekend trip to the Edinburgh festival including flights, two nights’ accommodation in a three star hotel and tickets to a range of shows such as the famous Tattoo. A series of weekly prizes will also be given away during the promotion, full details of which will be displayed on bottle neck collars or can be found at www.unitedwines.co.uk /macarthurs.
Melanie Talbot, marketing manager United Wine Merchants joins Melissa Magee in launching MacArthur’s Edinburgh Festival promotion
Commenting on the promotion, Martin McAuley, managing director United Wine Merchants said:
“MacArthur’s is a whisky of the finest pedigree and we are very excited as this promotion reflects the brand values of traditional Scottish culture and heritage. MacArthur’s is a robust and full flavoured scotch which is appreciated by connoisseurs who enjoy a medium bodied, uncomplicated whisky that delivers a softly aromatic blend with a smooth, mellow palate and a fresh lingering finish.”
The campaign goes live on 1 April and runs until the end of June.
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